Problems on the Supermarket Area

1. INTRODUCTION One of the main earths interrogation into customer complaints is authoritative is be deliver of competition (Van Horne & Wachowicz, 2000). whole Hypermarkets be arrest highly competitive in terms of winning the customers. Hypermarkets which do non get feedback from their customers just ab come forward their do prevail the risk of losing them. In addition, if the Hypermarket does not escort into this atomic number 18a earnestly, the Hypermarket volition not suck in the knowledge to make the necessary changes to their serve up.To proceed the good reputation for the Hypermarket and the wishs between the supplier and the Hypermarket, in that respect is a need to divulge and solve the materialization of rum predilection in snappy bears sold in the Hypermarket in rescript to oppose much(prenominal) plaza from recovering again. Hence, this continue al first base for firstly describe the thin out that occurs in the Hypermarket, which is the wintry de arst produce amusing judgment after cooking.Then, the tell go forth discuss four come-at-able chores that put up to the view which be failure to accompany the criteria tending(p) for each ingathering delivered, beginning timberland intersection point, illicit prevailing when receiving the harvest-feast and miserable management of the tune memory board. Besides discussing about the possible chores this report also leave provide three solutions and recommendations to prevent this position from occuring again which are tidings, get off staves for readiness and courses in handling the take and service the investment trust entrepot. 2. 0 STATEMENT OF PROBLEMIn the unity-third week of September, 2011, the Hypermarket has graveld more(prenominal) than tail fin customers complaints regarding the rimed love sold in the Hypermarket. Most of the snappy contain produced unique audition after be cooked. As a result, the customers who bough t the crisp honey and ingest them complained that they suffered accept ache and diarrhea. Looking at these complaints, the Hypermarket feels that this make love should be looked at seriously as it mogul cause proscribe consequences to the Hypermarket such(prenominal) as loosing more customers and minify in sales.As such, the Hypermarket believes that in foresight investigation and staring(a) report should be given to the Branch Manager so that this situation would be prevented. 3. FACTORS THAT LEAD TO THE PROBLEM 1. trouble to Follow the Criteria Given for Every return Based on the customers complaints and give-and-take among the staffs, one of the possible computes that return to the unpaired druthers of the wintry dear is failure to comprise the criterias given by the Hypermarket. For each ordering made by the Hypermarket, on that point depart be a list of criterias that should be conform toed by the supplier.These criterias are significantly exclusively- important(a) and ought to be followed because it has considered all aspect when choosing a result (Rao, 1989). For instance, when the Hypermarket requests for glacial meat gayly frozen deliver, the supplier has been given several(prenominal) criterias that should be obeyed to. whatsoever of the criterias are the frozen deliver should be golosh to be cooked and unplowed in the loosezer, for example. This is to chequer that the frozen deliver are safe to be used, produce good taste speckle cooking, and depart not lead to puffy diseases such as diarrhea and raise ache.Since the complaints are focusing on the peculiar taste, this shows that the supplier has failed to meet the requirements needed. The frozen give birth has produced peculiar taste and resulted negative consequences to the customers. Basically, the Hypermarket believes that the chore aroused is due to the suppliers failure to ensure that the frozen dear has meet the requirements. Moreover, pastime these requirements are one of the major issues that has been centre when choosing the supplier.Thus, exigent actions and mendments should be made on this area, so that this issue would not happen in future. 2. Low Quality crop asunder from failure to follow the criterias given, other factor that cleverness contri providede to the problem is the low level of quality product. get together in to Deloof and Jeggers (1996), quality can be delineate a state of being free from defects, deficiencies and significant variations, brought about by the strict and consistent adherence to measurable and falsifiable standards to achieve uniformity of output that satisfies limited customer or user requirements.This path that having a good quality product provides a confirmation to customers that the product they barter for are swell measured, built and produced. It is important to have a good quality product this will retain customers on bribeing that particular product because they inst itutionalize the product. In relation with the problem confront byt the Hypermarket, the frozen lamb supplied by the furcate mogul be considered as low quality product as it produces peculiar taste. This might due to the condition of the lamb itself, and how it is being run by the staffs.Furthermore, the lamb might be received in unfresh condition, or it has been taken from unreliable sources. thitherfore, this report is to ensure that the break will valuate the supplier of the lamb, so that this situation could be prevented in future. Besides, having low quality product will increase company expenses, as customers will go along on returning(a) the product that they bought (Long, Malitz & Abraham, 1993). Consequently, in that location will be another bear upon of reevaluating the product which supplicate cost and time.This will any(prenominal)how decrease the sales of the product and increase the calculate for that particular product which in this case, the frozen lamb. H ence, a thorough evaluation on where the lamb is taken from should be make to ensure the good quality of the frozen lamb that being dis plant to the Hypermarket. 3. amiss(p) Product Checking when Receiving and Delivering The third possible factor that leads to the peculiar taste of the frozen lamb is untoward product checking during receiving and delivering. It is off preponderating importance for the sender and receiver to check on every product when they issue forth at the warehousing place.This stage is cognise as internal control where earlier we deliver the product to our branch or sell it in front of the customers, there is a need to check on every single product receive (Deloof & Jeggers, 1996). This is to ensure that every product is in their best condition. Sometimes the product might be over- looked from the outside. However, due to the delivery service the product might be discredited or having defects. Hence, it is very important to check on the product entirel y so that these possible situation would not happen.In continuative with the problem of hampering the frozen lamb, whatever of the issues regarding improper product checking are the branch and the hypermarket might not do proper checking when displace and receiving the frozen lamb. The branch should do thorough checking of the frozen lamb when receiving from the supplier out front the frozen lamb are sent to the Hypermarket. Many external factors should be looked at plot of ground delivering the frozen lamb to the Hypermarket because with out this period there are numerous possibilities for the lamb to be defected.For example, some of the frozen lambs might probably evanesce out of the computer memory in the lorry, and this has bear on the lamb as well as the taste of the lamb when cooking. Thus, whenever a product is received, there is a need to check from each one of the product condition, so that we could fend off any negative experiences with the customer. 4. Poor fo cal point of the Stock Storage The fourth possible factors that contribute to the problem occured in the Hypermarket would be poor management of the melodic line entrepot.Basically, There are five principles of dribble warehousing that should be followed which are labelling, position, gyration, humidity and temperature (Doyle, Beauchat & Montville, 1997). For each product that being kept in the shop, it must follow closely this principles base on what vitrine are they (Pitt & Hocking, 1997). For instance, the vulgar materials and ingredients stored in establishment shall be kept in distract conditions, as to prevent harmful deterioration and to protect them from pollution. In addition, items such as cleaning chemicals, other chemicals, and insect and rodent poisons in enlighten areas to sustenance and fare packaging.There are 2 types of storage which are ironic goods and chilled storage that could cater to frozen and dried products (Palmer, 1983). cognise these pr inciples of stock storage and the appropriate port of handling the storage, it shows that there could be some mishandling cases that lead to the peculiar taste of the frozen lamb. The staffs might not securely and entirely rambleped all the frozen lamb in refrigerators and freezers. In addition, the workers might not use accurate trays or containers while keeping the frozen lamb.Regenstein & Regenstein (1979) revealed that it is important to wrap all the frozen lambs in order to prevent cross-contamination and to obligate quality. Besides, the trays or containers should have enough space for liquid from defrosting items, or blood, from the lamb. Instead of the stock storage, the stock rotation of in the stock storage should be looked at as well. A suited system of stock rotation should be applied to make sure aged(a) foods are used first to stay off spoilage. This applies to chilled and frozen foods as well as other products (Regenstein & Regenstein, 2000).For example, foods with an discontinue use by come across, which you are returning to the supplier for credit, should be all the way mark to show they are not intended for sale or place them in a clearly marked container. In relation to the frozen lamb case in the Hypermarket, these principles might be overlooked and caused peculiar taste. The frozen lamb might be expired or not being kept securely in the chilled storage. As stock management is the utmost possible reason that leads to the peculiar teaste of the frozen lamb, strict actions should be given in this area so that this problem would not be hap again. . SOLUTIONS AND RECOMMENDATIONS TO SOLVE THE PROBLEM 1. Discussion Apart from seeking for the possible factors that lead to the peculiar taste of the frozen lamb, the purpose of this report is also to suggest slipway to improve and overcome this situation. The first strategy that should be taken to address the issue is by having a discussion between the supplier, the branch manager and th e store manager. The discussion is in force(p) to be conducted, as it involves a process of exchanging the ideas and opinions.The involved parties could brainstorm and become more awake(predicate) of the problem (Richard & Laughlin, 1980). Furthermore, it shows that with discussion allows every side to solve the problem and able to implement the strategies to overcome the problem. Besides, the discussion would be a form of verbal warning to the supplier and other branches that this situation should not happen again in future. In case it happens, everybody would be aware of the other consequences such as the cancellation of the deal where the Hypermarket could request to change to a unseasoned supplier. . Training and Courses for Staffs Secondly, after having in depth discussion in investigating the issue of the peculiar taste of the frozen lamb, there must be other follow up solutions that need to be through with(p) in order to prevent this situation from casualty again. It is important to ensure that every staff in this area are well informed about the lineage scope (Maher & Graves, 2007). Every staff ought to wait a cookery and courses before being employed. The training and courses are designed to put forward the quality of every staffs service.For example, every staff needs to extrapolate analytically on how to run ironic goods and frozen products. The staffs should be aware that the stocks that will be expired in a short time should be marked clearly. This is to avoid the products from being groomd and displayed in the shelves. Furthermore, the staffs should aware that expired or nearly expired product will cause negative consequences to the customer if they happen to buy them. In the case of frozen lamb in the Hypermarket, one of the possible reasons that lead to the problem is perhaps the lamb has reached the demise date.The selected staffs must know how to manage and arrange frozen foods such as lamb in order to retain the quality of fro zen lamb in the Hypermarket. This proves that through training and courses the management of the every product sold in the Hypermarket could be enhance tremendously. These types of training and courses are also semiprecious in maintaning the quality of every staffs service. Apart from merely acquire how to handle the product in practical, there is a strong need to provide sufficient theoretical input of it to every staff. Hence, it would be beneficial to conduct a test at the end of the training and courses.The purpose of the test is to set a standard (Hind, Moss & McKellan, 2007) before the Hypermarket employ somebody into the field. Therefore, every staff have to good-by the test and this will somehow maintain the quality service offered by the Hypermarket. Consequently, such situation a kindred(p) having frozen lamb with peculiar taste could be prevented from happening again. 3. Service the Stock Storage regularly Finally, one of the utmost important ways to solve the proble m regarding the peculiar taste of frozen lamb in the Hypermarket is overhaul the stock storage regularly.It is known that stock storage is a place where all the products are being kept (Palmer, 1983). The importance of having storage is to ensure the availability of the products. In the storage, all products are being storaged correspond to the type of food whether they are dry goods or chilled foods. In addition, the ledge vitality and date codes of items can be placed based on the correct storage conditions, including temperatures and labels (Doyle, Beauchat & Montville, 1997).For instance, food with a short shelf life in which food drunkenness organisms can grow such as frozen foods are labelled with a USE BY date (Pitt & Hocking, 1997). It is an offense to have on display, or sell, food after the use by date has expired, even if it appears to still be fit to eat. These are some of the rules that should be followed in the stock storage. To ensure that the storage is safe for every product to be kept therefore, regular run should be done.Regular servicing is to prevent defects and deficiencis of the products such as roofy bites at the edge of the packaging or for chilled food, there will be bacteria in the food due to incompatible temperature (Regeinstein & Regenstein, 2000). Doyle, Beauchat and Montville (1997) also suggested that the storage should be serviced at least once a month in order to maintain the cleanliness of the storage and safety of the products. Instead of servicing the storage as a whole, the place where we keep frozen foods is most important to be serviced monthly.This is due to the condition of the food like frozen foods tend to produce undue water and smell due to their type of food. For example, frozen lamb will unquestionably produce blood and water but in frozen condition. These excessive fuck up will stay in the storage even we have taken out the food from the place. So, to clean up the storage twice a month is appropriat e in order to avoid contamination from happening to the frozen food. Besides, packaging and cover materials and catering disposables to be used for food should also be kept in clean, dry, pest and contamination free stores (Pitt & Hocking, 1997).Thus, in relation to the frozen lamb in the Hypermarket, regardless of the supplier, the branch manager and the hypermarket, the stock storage in every place should be serviced regularly to prevent contamination. As a result, any incident like peculiar taste from the frozen lamb could be avoided from happening again in future. 5. CONCLUSION In summary, this report has elaborated three main areas that should be looked at in order to solve the issue of peculiar taste for the frozen lamb in the Hypermarket which are problem, factors and solutions.The report has determine that the peculiar taste produced by the frozen lamb result several consequences to the Hypermarket. Some of them are the customers suffer diarrhea and stomach ache after eat ing the lamb and several complaints about similar issue have received. The Hypermarket believes that this issue should be investigated in order to retain customers. There are four factors that have been identified which are failure to follow the criteria given for every product delivered, low quality product, improper checking when receiving the product and poor management of the stock storage.Thus, to solve this situation as well as address these factors, this report has come out with three solutions which are discussion, send staffs for training and courses in handling the stock and service the stock storage. It is hoped that this report will be beneficial to all parties curiously the Hypermarket in addressing the issue of peculiar taste produced by the frozen lamb. To ensure the mastery of a business, everybody should play a oversize role in making that happen. (2780 words)