The Field Of Biblical Literary Criticism - 1168 Words

Research in the field of biblical literary criticism have rapidly increased in recent decades. The publication of Robert Alter s 1981 The Art of Biblical Narrative stamps the symbolic arrival of a style of analysis that has now become entrenched in modern biblical research. Robert Alter argues that the Bible is a largely cohesive literary text to be read with a literary purpose. In this essay it is asked if assumptions about texts predicated on the study of modern literature can be profitably applied to a multiple-authored, multi-layered collection of ancient provenance such as the Hebrew Bible and offers a brief critique of Alter s discussion of the artistic merits and unity of Genesis chapters 37-39. For a thousand years the Western world has looked toward the Bible as a work of sacred history and the foundational account of the development of the Jewish people. While Alter does not completely reject the historicity of the Bible, he sees it as secondary; rather, in Alter s view, the authors of the Bible developed a form of â€Å"prose fiction in order to tell the revolutionary tale of monotheistic revelation contained within its pages.† Chapter by chapter Alter makes clear the various literary methods and techniques employed by the Biblical authors, including narration, repetition, parallelism, analogy and direct dialogue. By learning to uncover the inherently literary nature of the Bible, Alter hopes to reach a greater understanding of Biblical narrative, and, inShow MoreRelatedTaking a Look at the Old Testament868 Words   |  4 Pages there are no sign of style or unity. Form criticism(Sitz im Leben) Form criticism is a biblical critism method which classifies scripture units by literary patterns. Form criticism tries to trace every type to its oral transmission period. Form criticism tries to determine the original form of a unit and the literary tradition’s history context. Form criticism was first developed by Hermann Gunkel to analyze the Old Testament. Form criticism has been used to support the the documentaryRead MoreSummary of Medieval and Renaissance Criticism1505 Words   |  7 Pagesand Renaissance Criticism Submitted by R. Zothanmawia V Semester BA R/no: 1101BA005 MEDIEVAL CRITICISM The period between the Classical Age and the Renaissance is vaguely named the Middle Age or the Medieval Age. In England, this period spans eight centuries and historians place it from the year of composition of Beowulf in 725 AD to 1474 AD when Caxton published the first book ever printed. The only standard work that dealt with Medieval Criticism is English Literary Criticism: The MedievalRead MoreEarly Civilization Essay621 Words   |  3 Pagesyour matrix: †¢ Provide names, titles, dates, brief descriptions of important events, and other details as necessary. †¢ Note the details of key political, socioeconomic, technological, artistic, musical, architectural, philosophical, and literary developments for each civilization listed in the table, which were evidenced in the humanities. Be sure to properly cite the sources that you use in completing this matrix. CivilizationPoliticsSociety/ EconomicsTechnologyArtMusicArchitecturePhilosophyLiteraturePrehistoric Read MoreGospel of Luke Analysis660 Words   |  3 Pagesmood or attitude reflected in a literary work; it is important in identifying how the author approaches a subject and conveys it to readers. (Clugston, 2010)) of moral theme. Throughout the story we see examples of jealousy, envy, regret, forgiveness and a father’s undying love. I will use the Formalist approach for my analysis of this story. The formalist approach is most widely used in literary criticism; it focuses on the form and development of the literary work itself. (Clugston, 2010) Read MoreEssay on The Historical Critical Method2026 Words   |  9 Pagesrevelation of concepts and events which were then put into texts through human authors. The text itself therefore would be completely human, and open to criticism. However the meaning of Scripture would then be unchangeable even if the meaning of the words used to express this change. If the text itself is revelation, then there is no scope for criticism, however the meaning of the text would change, because the meanings of the words change with time. Believing that God through Scripture revealed truthRead MoreAnalysis Of Wayne C. Booths The Company We Keep : An Ethics Of Fiction1051 Words   |  5 Pagescentral chapter of his 1988 book The Company We Keep: An Ethics of Fiction, Wayne C. Booth u ses Franà §ois Rabelais’s famous sixteenth-century comic novel Gargantua and Pantagruel as a case study for his investigation of the role of ethics in literary criticism. Through a polemics with Mikhail Bakhtin and his perhaps most influential text Rabelais and His World, Booth sets out to prove that the French novel which the Russian scholar uses as a paradigm for his definition of the carnival spirit is, becauseRead MoreThe Bible Is No Different1898 Words   |  8 Pagesconcerning whether the historical or literal analysis fits the criteria of relevant. This concern created a linking amongst secular discourse. Huddleston would argue that a review of recent literature on the Pentateuch reveals both the popularity of literary and rhetorical approaches and the refusal within scholarly circles to ignore deeply rooted questions of composition and historical context. I would add to that argument that the form is which the text or message is delivered and received is basedRead MoreThe Bible Is Not A Children s Book Essay1983 Words   |  8 Pagesactually reflect popular Israelite belief. Instead, Hays argues that it may have been purged by later editors of references where the dead were divinized (167). Within the biblical texts, however, necromancy remains an exception to this apparent weakness (168). Nearly all conversations regarding necromancy among biblical scholars will make use of the story of Saul and the necromancer in 1 Sam 28. So much so, Hays refers to it as â€Å"the touchstone...of Israelite necromancy,† (169). In thisRead MoreEssay on Encountering the Old Testament2615 Words   |  11 PagesEncountering the Old Testament A Christian Survey Bill T. Arnold and Bryan E. Beyer Baker Books Caron M. Allen Doctor of Philosophy in Biblical Studies This paper is prepared for Newburgh Theological Seminary and College of the Bible March 16, 2013 INTRODUCTION I continued my study in pursuit of the doctoral degree in Biblical Studies by reading the text, Encountering the Old Testament. Little did I know when I began reading this text that it would so completely satisfyRead More A Deconstructive Glance at Edgar Allan Poes The City in the Sea2445 Words   |  10 Pageswhich is dark in tone and ambiguous meaning. What does it mean, and where did Poe come up with his concept? There are many possible answers to this question, and interpretations include the phallic and yonic symbols of Freudian theory and the idea of biblical cities as source material exist. Therefore, it seems that critics cannot agree on a definite explication for the poem. Alice Claudel posits that there are mystic symbols in the poem and states that: â€Å"One can piece bits together and form the general

Glove Speech Outline Essay example - 658 Words

Angle: The proper way to break in a baseball glove Purpose: To inform people on the proper way to break in a baseball glove. Thesis: Proper breaking-in not only gives you a great product, it actually can extend the life of the glove. Today I’d like to share with you the proper way to break in a glove. Organizational Pattern: chronological order Introduction 1. Attention getter: All good things take time. 2. Thesis statement: Proper breaking-in not only gives you a great product, it actually can extend the life of the glove. Today I’d like to share with you the proper way to break in a glove. 3. Reason to listen: You may need to break in a baseball glove someday for yourself, a sibling or even child. 4. Preview of†¦show more content†¦III. After your glove has dried, now you should play catch with the glove . A. Remove bootlace from the glove B. Remove the ball from the pocket of glove C. If you are by yourself, simply throw the ball into the glove with as much force as possible. D. If you have a partner, play catch with them. Transition: Your job isn’t done yet though. IV. After you have played catch with the glove, now you must store it properly A. Reapply a light layer of conditioner and rub it over the entire glove B. Pay special attention to inside palm of glove C. Place baseball back into pocket of glove D. Rewrap the bootlace around the glove E. If you are preparing for winter storage, place glove in a plastic bag to keep from dust Conclusion I. The process of breaking in a glove is never really done. II. You must constantly balance the glove being conditioned and the glove wanting to dry out because of use and the elements. III. The steps above can be shortened and don’t have to be done as regularly IV. It’s important to know the steps to breaking in a glove in case for a sibling or child. V. It’s important to know these steps because while the process is a long one, the effects of improper care can be irreversible. Work Cited: Break in YourShow MoreRelatedDemo Speech Tie Dye Essay600 Words   |  3 Pagesï » ¿BreAncia Owens Ms. Childs Tie Dye Demonstration Speech Outline Intro to Speech 10/26/13 Purpose: to inform Specific purpose: to inform my audience on how to tie dye their own clothing How to be Bold and Vibrant! Creating Your own Tie Dye Fashion I. Introduction A. Attention Getter: A form of fashion that strikes originality from the 50’s! It’s Fun! Loud, and Vibrant! It stands out the most, the ALMIGHTY and WILD, Tie DyeRead MoreInformative Speech On Softball915 Words   |  4 PagesInformative Speech Outline: The Invention of Softball I. Introduction A. Attention Material: What do you think would be happening on Thanksgiving Day in 1887? Most of you are probably thinking; eating turkey, having family over, or already thinking about Christmas. Well George Hancock had a different agenda. He created the game of softball on that cold November day. B. I am sure all of you have seen someone hit something with a bat; a face, a pià ±ata, or perhaps a ball. Well Hancock watched a manRead MoreHead to Toe Essay820 Words   |  4 Pagesprovide privacy for the reason being that most people are embarrassed if his or her body is exposed to the public eye or if others can overhear them during the assessment. Also, before entering a nurse is to wash hands thoroughly and wear a pair of gloves. The head to toe physical assessment is to be performed in less than 10 minutes using a stethescope, pen light, your hands, and observational skills. It comprises of four different techniques: IPPA inspection, palpation, percussion, and auscultationRead Morecu1572900 Words   |  4 Pagesand they need to keep a register. 10.3 is administration which says all administered drugs to be recorded on the MARS sheet. 10.4 relates to service user using illegal drugs 10.5 says unused medication should be sent back to the pharmacy section 11 outlines the good practice I must follow with QCQ recommendations. 2.1/2.2/2.3 Common types of medication I use daily with my services user are Quetiapine is known for treating bipolar disorders, it works by blocking the receptors in the brain thatRead MoreNASA Funding: Beyond the Stars1429 Words   |  6 PagesAmiee Montano Heidi Gornto Public Speaking Tuesday: 5-9:15pm 12/03/2012 Final Outline Beyond the Stars Speech Topic: NASA Funding Speech Title: Beyond the Stars Categories: Policy General Purpose Statement: To Persuade Organizational Pattern: Problem, Cause, Solution Specific Purpose Statement: To persuade to my audience that we as tax payers should fund NASA. Central Idea Statement: To persuade to my audience, that we as tax payers should fund NASA. By first, discussingRead MoreA Brief Note On The Urban Intelligence And The City s Operating System1143 Words   |  5 Pagesthe city s operating system? Commonly the urban interface is believe as a screen. A 2011 report by the Institute for the Future predicted displays â€Å"embedded in buildings, kiosks and furnishings,† delivering â€Å"‘supercharged’ interactions that combine speech and gestural inputs with immersive, high-definition graphics,† while â€Å"ambient interfaces, which boil down complex streams of data to one or two simple indicators, will lurk in the background of everyday urban life, quietly signalling in our peripheryRead MoreFeminism In To Kill A Mockingbird754 Words   |  2 Pagesthe weather condition, only dresses, skirts, hats, and gloves were accepted. Even with all these rules posture was the most important of all, so rough housing was not tolerated. 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Zappos Case Free Essays

1. Zappos transformed the shopping experience by providing online market place and making customers comfortable buying shoes in the internet. The core competency which distinguishes Zappos from competitors was a focus on service (it was service company selling shoes). We will write a custom essay sample on Zappos Case or any similar topic only for you Order Now The following sources of competitive advantages allowed the company to gain and maintain this competency: fast web-site providing extensive online product information; free rapid delivery of products; free 365 day return policy; free 24/7 call center with well-trained operators whose primary goal was customer loyalty; xcellent supply chain operations with communication through web-interface system. Corporate culture has a strong influence on all aspects of the business, including core competencies. In fact, core competencies are developed based on culture. To WOW everyone they come into contact with, including customers, employees and partners, was part of their culture. Zappos was successfully doing everything to sustain it by im proving web-site, call center, distribution warehouse operations, etc, which proves that its core competencies are well sustainable. . If it is really of a value to the customer, it is important to the customer experience, because it is a sign of excellent service and WOW customers. However, if the customer doesn’t need it, the cost of shipping will not cost the perceived benefits of faster delivery. As we have seen, the customer satisfaction decreased, if the customers didn’t receive a purchase ov ernight, even though they didn’t need overnight delivery but it was promised by Zappos. Considering cost-conscious environment, I would recommend Zappos to provide the customer a choice for method of delivery. Zappos could provide ground delivery, as usually, for free. But, if the customer really needs faster expedited delivery, he/she should pay for transportation cost. 3. I wouldn’t recommend Zappos to make any big expansion plans, taking into account difficult economic time and the company’s limited budget. Zappos could add new complementary products to the shoes, but not drastically different kind of products. The geographic expansion was too costly and risky for the company at that time. Zappos had experience of international expansion, but the challenges and costs of replicating the business model abroad was inadmissible. Selling own-brand products is not a good option, because it would go against Zappos’ strategy of providing a broad choice of popular world brands. Instead, the company should focus on retaining and gaining new customers in the current markets, e. g. by providing loyalty cards or coupons. . More cost-conscious shoppers would try to find the best deal searching for the same product and comparing prices at different web-sites. Therefore, the first option for Zappos is to constantly monitor prices of competitors and set its prices equal to them in order to make sure that the customers don’t pay more buying from Zappos. Even though the prices will be the same, Zappos would attract and maintain customers with exceptional service (free delivery, 365 day refund po licy, 24/7 call center, etc. . Also Zappos has to improve supply chain operations in order to cut costs. After that, the second option is to experiment with a price (test marketing) to see what prices consumers are willing to pay for products which are provided with such exceptional service. 5. Amazon wanted to become a partner with Zappos due to several reasons. The benefits from this deal for Amazon were clear: eliminating growing competitor in the shoe market and gaining a leadership position in an apparel category. In the beginning Zappos maintained an entirely separate operation from Amazon: its own fulfillment center, inventory management, payment system and web-site platform. But in the following years, there have been moves toward integration with Amazon: 2011 – integration with Amazon’s warehouse management system; 2012 – handing warehousing over to Amazon. Now we can see Zappos selling at the Amazon web-site in the apparel category. Zappos is making some part of the inventory available at Amazon through Amazon ProductAds, but not through the 3P marketplace (so called Selling on Amazon). How to cite Zappos Case, Essay examples

Business Communication Essentials Management

Question: Describe about a HM efficient PR and communications department and adopt ethical practices in their advertising and other communication? Answer: Summary HM (Hennes Mauritz) is a multinational company based in Sweden. It has become one of the largest retailers for offering fashion clothing for all the categories, women, men, children and teenagers. The communications and department of HM works at a global level, mainly with fashion PR, media relations, investors relations and internal communication. They work through collaborative efforts of head office and local professionals to communicate effectively through each of its market. To maintain their brand identity in the market, HM follows various mean to advertise its products and services. They make use of offline and online media to reach out to its target market. They efficiently communicate with its target audience and in doing this, they leave no stone unturned. . They follow the AIDA concept in all its marketing communications. It can be said that the PR and communication activities provide immense support to HM in reaching out to its consumers, employees and investors in an effective manner. They have always adopted ethical advertising practices. They are flexible in their approach and adapts to the local culture. They provide training to its employees at different level s to enhance their skills in intercultural business communication. Introduction HM (Hennes Mauritz) is a multinational company based in Sweden. It has become one of the largest retailers for offering fashion clothing for all the categories, women, men, children and teenagers. The business was founded by Erling Persson in 1947 and he opened its first exclusive women fashion clothing store in Vasteras Sweden and named it Hennes which means hers. He came with this idea of presenting fashionable clothes at striking prices while he was on his trip to United States in 1946. After opening Hennes, he later acquired Mauritz Widforss in 1968 which was a menswear and children wear retailer and this led to the expansion of Hennes by adding mens and children wear into its product range (About.hm.com, 2015). The name was then changed to Hennes Mauritz. They are known for selling fast fashion clothes at low prices. Currently HM have its presence in more than 57 countries with nearly 3500 stores and employing over 132,000 people in 2015. The HM group has diversified itself in home furnishing; they also expanded their operations online to meet the challenges of globalization. They followed an aggressive strategy which helped them to expand business globally. They follow horizontal division of labor strategy in their facilities for its operations to increase efficiency. Therefore, they outsource its production to about 800 factories in Asia and Europe. The companys design team is located in Sweden and they control the entire production operations, right from planning to setting up the specifications (About.hm.com, 2015). A brief history would demonstrate how they grew as a global brand from being a single store in Sweden. The company got listed in the Stockholm Stock Exchange in 1974, they started selling cosmetics and teenagers clothing through impulse stores in 1977 and in 1980s they acquired Rowells a mail order company. In 1990s, with the advent of liberalization of trade they started with online stores and continued to grow in the European markets. They started communicating by means of newspapers and magazines and resorted to outdoor advertising to market their brand and its products. By 2000, they were able to open first HM outlet in New York and Spain and they continued to open new stores in European markets (About.hm.com, 2015). By now, the markets were characterized by intense competition and increased consumer awareness and fast changing fashion trends has posed a challenge to HM to maintain their market share and loyalty among its customer. To attract new customers and retain the old ones, HM started collaborating with designers such as Jimmy Choo, Versace etc in 2004. They went on opening new stores in Tokyo and acquired FaBric Scandinavian AB, which had brands like Weekday, Minki and Cheap Monday. They launched HM Home in 2009. In 2013, the online shopping portal for Weekday and Cheap Monday products were started. The communications and department of HM works at a global level, mainly with fashion PR, media relations, investors relations and internal communication (Bove e and Thill, 2014). They work through collaborative efforts of head office and local professionals to communicate effectively through each of its market. This report will appraise all the PR activities undertaken by HM and other communication strategies that they follow. Analysis of communication activity of HM The HM maintains its external relations by interacting with global consumers in different situations. While communicating the HM professionals represents the brand as they reflect the values of the company putting the guidelines into practice (Evangelisti Allori and Garzone, 2010). They aim to communicate with their stakeholders in an open and objective way. They are always accessible and sensitive towards its stakeholders. To maintain their brand identity in the market, HM follows various mean to advertise its products and services. They make use of offline and online media to reach out to its target market. They efficiently communicate with its target audience and in doing this, they leave no stone unturned. In offline media they advertise in various fashion and womens magazine and trends prescribers, they also advertise through strategic placements of billboards in the cities and adopt different strategies in different countries to reach out to the young workers and young adults (Hennesmauritz.blogspot.in, 2015). They also widen their billboard advertising to bus stations and subways. They hold events on street and use outdoor marketing strategy using models that showcase their latest fashionable clothes. They always try to stand out from the crowd by adopting new methods of attracting the crowd keeping the latest trend in mind. With the advent of innovative technology every day, the world is becoming smaller as today the entire world is connected with internet. HM has always been flexible in making choice of media to reach out to the consumer. They understand that internet can give them easy access to its huge consumer base. They make use of a variety of online media such as social networking site like Facebook, Instagram, and Twitter and also on the HM website. They put their latest collection on the first page of their website (Hunter, 2013). They also post videos of their outdoor advertising on YouTube which showcases all their latest collection. HM have partnered with many influent bloggers who have agreed to give positive opinion about HM products in their blogs. The PR department of HM is very active and they work very strategically. They place their ads at strategic positions and launch it at appropriate time (UKEssays, 2015). They follow the AIDA concept in all its marketing communications. The AIDA concept has four stages, they are as follows: Attention: they gain the consumers attention through strategic placement of ads on billboards and on social networking sites. They have also developed an app where all the new information and offers are communicated to the target audience. Interest: This creates interest among consumers and instigates them to make a purchase. When they gain the desired attention from the consumers, it becomes easier for them to make additional sales. At this stage, personal selling comes in the picture. Selling forms a crucial part of the interest stage. Desire: to instill a desire among consumers to buy a HM products, they undertake a wide range of promotional tools, public relation activities, personal selling and sales promotional activities by using both offline and online media sources. Action: The action results in purchase of the product. Various promotional tools and offers which lower the price of the product lead to an action from the consumer leading to the purchase of the product (Laskin, 2014). Personal selling allows the consumers to make a purchase decision easily as they provide the required information and persuade them to buy the product. Evaluation of the communication activities of HM The communications and PR department works in collaboration with the head office and local media professionals. All the teams in the PR department ensures that the all their external and internal communications are clear, appropriate and reliable. They provide support to the company by planning and coordinating the communication efforts. They focus on the internal corporate information, inspiration and communication. They also provide their excellent service to 24x7 to handle all the media relations. They also develop strategies and other PR activities to highlight the stunning design and fashion of HM products (Moshiri and Cardon, 2014). They also maintain relations with the investors through effective and timely communication regarding the financial information. They also clearly state the financial details in the reports and distribute to its investors. It can be said that the PR and communication activities provide immense support to HM in reaching out to its consumers, employees and investors in an effective manner. They have always adopted ethical advertising practices. They even engaged with Greenpeace in their Detox campaign as they behave responsibly towards the environment and community. They focus on the skill development of the employees and keeping its consumers and investors delighted through effective communication policies. They understand that culture plays an important role in doing business globally (prezi.com, 2015). To effectively communicate with its target audience across different culture, they recruit local employees so that they can persuade the consumer easily. They are flexible in their approach and adapts to the local culture. They provide training to its employees at different levels to enhance their skills in intercultural business communication. They also send its top level executives to the highly produ ctive foreign subsidiaries. They recruit young people and train them as they are flexible and affordable as they can be employed at low salaries since they are freshers and also they are close to the latest fashion trends (Prstrategyandapplication.wordpress.com, 2015). HM provide a conducive environment to work where employees can openly express their views and make valid suggestions. This makes their internal communication effective. Conclusion It can be concluded that HM has highly efficient PR and communications department and they adopt ethical practices in their advertising and other communication. They make use of the various offline and online strategic media choices which enable to reach out to the consumer (Referenceforbusiness.com, 2015). They eliminate any barrier in their communication with its investors, suppliers and consumers. They do this by hiring local employees so that any cultural barrier does not obstruct the effective flow of communication. They take care of its employees and maintain an organic organization structure which allows them to maintain a strong brand image in the market. HM follows the principle of Think globally but act locally. The PR department is highly skilled and they make use of various frameworks of communication and evaluate the effectiveness of its communication policies regularly. HM understands that in the face of global competition, if they want to survive they need to be alive in the minds of the consumer and maintain its reputation and its brand image (Stephens and Barrett, 2014). A mentioned earlier, they are flexible in their approach this has allowed them to put a strong corporate communication policy in place. References About.hm.com, 2. (2015).HM Group. [online] About.hm.com. Available at: https://about.hm.com/en/About/facts-about-hm/about-hm/hm-group.html [Accessed 2 Jul. 2015]. About.hm.com, 2. (2015).History. [online] About.hm.com. Available at: https://about.hm.com/en/About/facts-about-hm/people-and-history/history.html [Accessed 2 Jul. 2015]. About.hm.com, 2. (2015).Newsroom. [online] About.hm.com. Available at: https://about.hm.com/en/news/newsroom.html [Accessed 2 Jul. 2015]. Bove e, C. and Thill, J. (2014).Business communication essentials. Boston: Pearson. Evangelisti Allori, P. and Garzone, G. (2010).Discourse, identities and genres in corporate communication. Bern: Peter Lang. Hennesmauritz.blogspot.in, 2. (2015).Hennes Mauritz AB | HM: CHAP. 16 Integraded Marketing Communications. [online] Hennesmauritz.blogspot.in. Available at: https://hennesmauritz.blogspot.in/2012/04/chap-16-integraded-marketing.html [Accessed 2 Jul. 2015]. Hunter, A. (n.d.).Business communication. Laskin, A. (2014). Nonfinancial Information in Investor Communications.International Journal of Business Communication. Moshiri, F. and Cardon, P. (2014). The State of Business Communication Classes: A National Survey.Business and Professional Communication Quarterly, 77(3), pp.312-329. prezi.com, 2. (2015).Communication Plan HM. [online] prezi.com. Available at: https://prezi.com/g_dvai_s9azy/communication-plan-hm/ [Accessed 2 Jul. 2015]. Prstrategyandapplication.wordpress.com, 2. (2015).HM | PR Strategy and Application's Blog. [online] Prstrategyandapplication.wordpress.com. Available at: https://prstrategyandapplication.wordpress.com/tag/hm/ [Accessed 2 Jul. 2015]. Referenceforbusiness.com, 2. (2015).Public Relations - benefits. [online] Referenceforbusiness.com. Available at: https://www.referenceforbusiness.com/encyclopedia/Pro-Res/Public-Relations.html [Accessed 2 Jul. 2015]. Stephens, K. and Barrett, A. (2014). Communicating Briefly: Technically.International Journal of Business Communication. UKEssays, 2. (2015).HM and its communication strategy. [online] UKEssays. Available at: https://www.ukessays.com/essays/business/h-m-and-its-communication-strategy-business-essay.php [Accessed 2 Jul. 2015].