The Field Of Biblical Literary Criticism - 1168 Words

Research in the field of biblical literary criticism have rapidly increased in recent decades. The publication of Robert Alter s 1981 The Art of Biblical Narrative stamps the symbolic arrival of a style of analysis that has now become entrenched in modern biblical research. Robert Alter argues that the Bible is a largely cohesive literary text to be read with a literary purpose. In this essay it is asked if assumptions about texts predicated on the study of modern literature can be profitably applied to a multiple-authored, multi-layered collection of ancient provenance such as the Hebrew Bible and offers a brief critique of Alter s discussion of the artistic merits and unity of Genesis chapters 37-39. For a thousand years the Western world has looked toward the Bible as a work of sacred history and the foundational account of the development of the Jewish people. While Alter does not completely reject the historicity of the Bible, he sees it as secondary; rather, in Alter s view, the authors of the Bible developed a form of â€Å"prose fiction in order to tell the revolutionary tale of monotheistic revelation contained within its pages.† Chapter by chapter Alter makes clear the various literary methods and techniques employed by the Biblical authors, including narration, repetition, parallelism, analogy and direct dialogue. By learning to uncover the inherently literary nature of the Bible, Alter hopes to reach a greater understanding of Biblical narrative, and, inShow MoreRelatedTaking a Look at the Old Testament868 Words   |  4 Pages there are no sign of style or unity. Form criticism(Sitz im Leben) Form criticism is a biblical critism method which classifies scripture units by literary patterns. Form criticism tries to trace every type to its oral transmission period. Form criticism tries to determine the original form of a unit and the literary tradition’s history context. Form criticism was first developed by Hermann Gunkel to analyze the Old Testament. Form criticism has been used to support the the documentaryRead MoreSummary of Medieval and Renaissance Criticism1505 Words   |  7 Pagesand Renaissance Criticism Submitted by R. Zothanmawia V Semester BA R/no: 1101BA005 MEDIEVAL CRITICISM The period between the Classical Age and the Renaissance is vaguely named the Middle Age or the Medieval Age. In England, this period spans eight centuries and historians place it from the year of composition of Beowulf in 725 AD to 1474 AD when Caxton published the first book ever printed. The only standard work that dealt with Medieval Criticism is English Literary Criticism: The MedievalRead MoreEarly Civilization Essay621 Words   |  3 Pagesyour matrix: †¢ Provide names, titles, dates, brief descriptions of important events, and other details as necessary. †¢ Note the details of key political, socioeconomic, technological, artistic, musical, architectural, philosophical, and literary developments for each civilization listed in the table, which were evidenced in the humanities. Be sure to properly cite the sources that you use in completing this matrix. CivilizationPoliticsSociety/ EconomicsTechnologyArtMusicArchitecturePhilosophyLiteraturePrehistoric Read MoreGospel of Luke Analysis660 Words   |  3 Pagesmood or attitude reflected in a literary work; it is important in identifying how the author approaches a subject and conveys it to readers. (Clugston, 2010)) of moral theme. Throughout the story we see examples of jealousy, envy, regret, forgiveness and a father’s undying love. I will use the Formalist approach for my analysis of this story. The formalist approach is most widely used in literary criticism; it focuses on the form and development of the literary work itself. (Clugston, 2010) Read MoreEssay on The Historical Critical Method2026 Words   |  9 Pagesrevelation of concepts and events which were then put into texts through human authors. The text itself therefore would be completely human, and open to criticism. However the meaning of Scripture would then be unchangeable even if the meaning of the words used to express this change. If the text itself is revelation, then there is no scope for criticism, however the meaning of the text would change, because the meanings of the words change with time. Believing that God through Scripture revealed truthRead MoreAnalysis Of Wayne C. Booths The Company We Keep : An Ethics Of Fiction1051 Words   |  5 Pagescentral chapter of his 1988 book The Company We Keep: An Ethics of Fiction, Wayne C. Booth u ses Franà §ois Rabelais’s famous sixteenth-century comic novel Gargantua and Pantagruel as a case study for his investigation of the role of ethics in literary criticism. Through a polemics with Mikhail Bakhtin and his perhaps most influential text Rabelais and His World, Booth sets out to prove that the French novel which the Russian scholar uses as a paradigm for his definition of the carnival spirit is, becauseRead MoreThe Bible Is No Different1898 Words   |  8 Pagesconcerning whether the historical or literal analysis fits the criteria of relevant. This concern created a linking amongst secular discourse. Huddleston would argue that a review of recent literature on the Pentateuch reveals both the popularity of literary and rhetorical approaches and the refusal within scholarly circles to ignore deeply rooted questions of composition and historical context. I would add to that argument that the form is which the text or message is delivered and received is basedRead MoreThe Bible Is Not A Children s Book Essay1983 Words   |  8 Pagesactually reflect popular Israelite belief. Instead, Hays argues that it may have been purged by later editors of references where the dead were divinized (167). Within the biblical texts, however, necromancy remains an exception to this apparent weakness (168). Nearly all conversations regarding necromancy among biblical scholars will make use of the story of Saul and the necromancer in 1 Sam 28. So much so, Hays refers to it as â€Å"the touchstone...of Israelite necromancy,† (169). In thisRead MoreEssay on Encountering the Old Testament2615 Words   |  11 PagesEncountering the Old Testament A Christian Survey Bill T. Arnold and Bryan E. Beyer Baker Books Caron M. Allen Doctor of Philosophy in Biblical Studies This paper is prepared for Newburgh Theological Seminary and College of the Bible March 16, 2013 INTRODUCTION I continued my study in pursuit of the doctoral degree in Biblical Studies by reading the text, Encountering the Old Testament. Little did I know when I began reading this text that it would so completely satisfyRead More A Deconstructive Glance at Edgar Allan Poes The City in the Sea2445 Words   |  10 Pageswhich is dark in tone and ambiguous meaning. What does it mean, and where did Poe come up with his concept? There are many possible answers to this question, and interpretations include the phallic and yonic symbols of Freudian theory and the idea of biblical cities as source material exist. Therefore, it seems that critics cannot agree on a definite explication for the poem. Alice Claudel posits that there are mystic symbols in the poem and states that: â€Å"One can piece bits together and form the general

Glove Speech Outline Essay example - 658 Words

Angle: The proper way to break in a baseball glove Purpose: To inform people on the proper way to break in a baseball glove. Thesis: Proper breaking-in not only gives you a great product, it actually can extend the life of the glove. Today I’d like to share with you the proper way to break in a glove. Organizational Pattern: chronological order Introduction 1. Attention getter: All good things take time. 2. Thesis statement: Proper breaking-in not only gives you a great product, it actually can extend the life of the glove. Today I’d like to share with you the proper way to break in a glove. 3. Reason to listen: You may need to break in a baseball glove someday for yourself, a sibling or even child. 4. Preview of†¦show more content†¦III. After your glove has dried, now you should play catch with the glove . A. Remove bootlace from the glove B. Remove the ball from the pocket of glove C. If you are by yourself, simply throw the ball into the glove with as much force as possible. D. If you have a partner, play catch with them. Transition: Your job isn’t done yet though. IV. After you have played catch with the glove, now you must store it properly A. Reapply a light layer of conditioner and rub it over the entire glove B. Pay special attention to inside palm of glove C. Place baseball back into pocket of glove D. Rewrap the bootlace around the glove E. If you are preparing for winter storage, place glove in a plastic bag to keep from dust Conclusion I. The process of breaking in a glove is never really done. II. You must constantly balance the glove being conditioned and the glove wanting to dry out because of use and the elements. III. The steps above can be shortened and don’t have to be done as regularly IV. It’s important to know the steps to breaking in a glove in case for a sibling or child. V. It’s important to know these steps because while the process is a long one, the effects of improper care can be irreversible. Work Cited: Break in YourShow MoreRelatedDemo Speech Tie Dye Essay600 Words   |  3 Pagesï » ¿BreAncia Owens Ms. Childs Tie Dye Demonstration Speech Outline Intro to Speech 10/26/13 Purpose: to inform Specific purpose: to inform my audience on how to tie dye their own clothing How to be Bold and Vibrant! Creating Your own Tie Dye Fashion I. Introduction A. Attention Getter: A form of fashion that strikes originality from the 50’s! It’s Fun! Loud, and Vibrant! It stands out the most, the ALMIGHTY and WILD, Tie DyeRead MoreInformative Speech On Softball915 Words   |  4 PagesInformative Speech Outline: The Invention of Softball I. Introduction A. Attention Material: What do you think would be happening on Thanksgiving Day in 1887? Most of you are probably thinking; eating turkey, having family over, or already thinking about Christmas. Well George Hancock had a different agenda. He created the game of softball on that cold November day. B. I am sure all of you have seen someone hit something with a bat; a face, a pià ±ata, or perhaps a ball. Well Hancock watched a manRead MoreHead to Toe Essay820 Words   |  4 Pagesprovide privacy for the reason being that most people are embarrassed if his or her body is exposed to the public eye or if others can overhear them during the assessment. Also, before entering a nurse is to wash hands thoroughly and wear a pair of gloves. The head to toe physical assessment is to be performed in less than 10 minutes using a stethescope, pen light, your hands, and observational skills. It comprises of four different techniques: IPPA inspection, palpation, percussion, and auscultationRead Morecu1572900 Words   |  4 Pagesand they need to keep a register. 10.3 is administration which says all administered drugs to be recorded on the MARS sheet. 10.4 relates to service user using illegal drugs 10.5 says unused medication should be sent back to the pharmacy section 11 outlines the good practice I must follow with QCQ recommendations. 2.1/2.2/2.3 Common types of medication I use daily with my services user are Quetiapine is known for treating bipolar disorders, it works by blocking the receptors in the brain thatRead MoreNASA Funding: Beyond the Stars1429 Words   |  6 PagesAmiee Montano Heidi Gornto Public Speaking Tuesday: 5-9:15pm 12/03/2012 Final Outline Beyond the Stars Speech Topic: NASA Funding Speech Title: Beyond the Stars Categories: Policy General Purpose Statement: To Persuade Organizational Pattern: Problem, Cause, Solution Specific Purpose Statement: To persuade to my audience that we as tax payers should fund NASA. Central Idea Statement: To persuade to my audience, that we as tax payers should fund NASA. By first, discussingRead MoreA Brief Note On The Urban Intelligence And The City s Operating System1143 Words   |  5 Pagesthe city s operating system? Commonly the urban interface is believe as a screen. A 2011 report by the Institute for the Future predicted displays â€Å"embedded in buildings, kiosks and furnishings,† delivering â€Å"‘supercharged’ interactions that combine speech and gestural inputs with immersive, high-definition graphics,† while â€Å"ambient interfaces, which boil down complex streams of data to one or two simple indicators, will lurk in the background of everyday urban life, quietly signalling in our peripheryRead MoreFeminism In To Kill A Mockingbird754 Words   |  2 Pagesthe weather condition, only dresses, skirts, hats, and gloves were accepted. Even with all these rules posture was the most important of all, so rough housing was not tolerated. Instead, young ladies had to play with dolls, were they would play house, dress-up and had tea parties, even though this may seem innocent it was another way for girls to practice how to behave. A suitable young woman was trained on how to dance accordingly in gloves and long dress, since short dresses where believed to beRead MoreEveryone Should Buy Organic Food.1228 Words   |  5 PagesPERSUASIVE SPPECH PREPARATION OUTLINE Title: | Everyone should buy organic food | General purpose: | To persuade | Specific purpose: | To persuade my audience to buy organic food | Central idea: | Organic food is the best food for consumers instead of conventional food | Organizational pattern: | Problem, problem, problem | I. INTRODUCTION | A. Open with impact/ Attention getter: | Let’s imagine. One day you are in a supermarket and you decided to buy vegetables. Well, they are allRead MoreMu 2.4: Contribute to Children and Young People’s Health and Safety1313 Words   |  6 Pagesdifferences between risk and hazard. A risk is 50 50 chance, of something to cause an accident or create danger. Whereas, a hazard is something that can actually cause an accident e.g. a spilt water on the ground within a nursery- in a toddler room. 6.1- Outline procedures for infection control in own work setting. Staff should report personal illness and exclude themselves from work if suffering with something infectious (not an excuse to ill inform the setting and take time off as in correctly informingRead MoreNegative Influence of Virtual Reality3058 Words   |  13 PagesOutline I. Introduction Thesis statement: †¦ However there is a risk that the emergence and development of Virtual Reality leads to the loss of the ‘real reality’ in the future. II. Body A. Virtual Reality (VR) is an artificial three-dimensional environment created by computer technology and presented to the user in such a way that he/she almost accepts it as a real environment (Rajvanshi, 2005). 1. The way VR works a. Virtual reality immersion b. Virtual reality gear

Zappos Case Free Essays

1. Zappos transformed the shopping experience by providing online market place and making customers comfortable buying shoes in the internet. The core competency which distinguishes Zappos from competitors was a focus on service (it was service company selling shoes). We will write a custom essay sample on Zappos Case or any similar topic only for you Order Now The following sources of competitive advantages allowed the company to gain and maintain this competency: fast web-site providing extensive online product information; free rapid delivery of products; free 365 day return policy; free 24/7 call center with well-trained operators whose primary goal was customer loyalty; xcellent supply chain operations with communication through web-interface system. Corporate culture has a strong influence on all aspects of the business, including core competencies. In fact, core competencies are developed based on culture. To WOW everyone they come into contact with, including customers, employees and partners, was part of their culture. Zappos was successfully doing everything to sustain it by im proving web-site, call center, distribution warehouse operations, etc, which proves that its core competencies are well sustainable. . If it is really of a value to the customer, it is important to the customer experience, because it is a sign of excellent service and WOW customers. However, if the customer doesn’t need it, the cost of shipping will not cost the perceived benefits of faster delivery. As we have seen, the customer satisfaction decreased, if the customers didn’t receive a purchase ov ernight, even though they didn’t need overnight delivery but it was promised by Zappos. Considering cost-conscious environment, I would recommend Zappos to provide the customer a choice for method of delivery. Zappos could provide ground delivery, as usually, for free. But, if the customer really needs faster expedited delivery, he/she should pay for transportation cost. 3. I wouldn’t recommend Zappos to make any big expansion plans, taking into account difficult economic time and the company’s limited budget. Zappos could add new complementary products to the shoes, but not drastically different kind of products. The geographic expansion was too costly and risky for the company at that time. Zappos had experience of international expansion, but the challenges and costs of replicating the business model abroad was inadmissible. Selling own-brand products is not a good option, because it would go against Zappos’ strategy of providing a broad choice of popular world brands. Instead, the company should focus on retaining and gaining new customers in the current markets, e. g. by providing loyalty cards or coupons. . More cost-conscious shoppers would try to find the best deal searching for the same product and comparing prices at different web-sites. Therefore, the first option for Zappos is to constantly monitor prices of competitors and set its prices equal to them in order to make sure that the customers don’t pay more buying from Zappos. Even though the prices will be the same, Zappos would attract and maintain customers with exceptional service (free delivery, 365 day refund po licy, 24/7 call center, etc. . Also Zappos has to improve supply chain operations in order to cut costs. After that, the second option is to experiment with a price (test marketing) to see what prices consumers are willing to pay for products which are provided with such exceptional service. 5. Amazon wanted to become a partner with Zappos due to several reasons. The benefits from this deal for Amazon were clear: eliminating growing competitor in the shoe market and gaining a leadership position in an apparel category. In the beginning Zappos maintained an entirely separate operation from Amazon: its own fulfillment center, inventory management, payment system and web-site platform. But in the following years, there have been moves toward integration with Amazon: 2011 – integration with Amazon’s warehouse management system; 2012 – handing warehousing over to Amazon. Now we can see Zappos selling at the Amazon web-site in the apparel category. Zappos is making some part of the inventory available at Amazon through Amazon ProductAds, but not through the 3P marketplace (so called Selling on Amazon). How to cite Zappos Case, Essay examples

Business Communication Essentials Management

Question: Describe about a HM efficient PR and communications department and adopt ethical practices in their advertising and other communication? Answer: Summary HM (Hennes Mauritz) is a multinational company based in Sweden. It has become one of the largest retailers for offering fashion clothing for all the categories, women, men, children and teenagers. The communications and department of HM works at a global level, mainly with fashion PR, media relations, investors relations and internal communication. They work through collaborative efforts of head office and local professionals to communicate effectively through each of its market. To maintain their brand identity in the market, HM follows various mean to advertise its products and services. They make use of offline and online media to reach out to its target market. They efficiently communicate with its target audience and in doing this, they leave no stone unturned. . They follow the AIDA concept in all its marketing communications. It can be said that the PR and communication activities provide immense support to HM in reaching out to its consumers, employees and investors in an effective manner. They have always adopted ethical advertising practices. They are flexible in their approach and adapts to the local culture. They provide training to its employees at different level s to enhance their skills in intercultural business communication. Introduction HM (Hennes Mauritz) is a multinational company based in Sweden. It has become one of the largest retailers for offering fashion clothing for all the categories, women, men, children and teenagers. The business was founded by Erling Persson in 1947 and he opened its first exclusive women fashion clothing store in Vasteras Sweden and named it Hennes which means hers. He came with this idea of presenting fashionable clothes at striking prices while he was on his trip to United States in 1946. After opening Hennes, he later acquired Mauritz Widforss in 1968 which was a menswear and children wear retailer and this led to the expansion of Hennes by adding mens and children wear into its product range (About.hm.com, 2015). The name was then changed to Hennes Mauritz. They are known for selling fast fashion clothes at low prices. Currently HM have its presence in more than 57 countries with nearly 3500 stores and employing over 132,000 people in 2015. The HM group has diversified itself in home furnishing; they also expanded their operations online to meet the challenges of globalization. They followed an aggressive strategy which helped them to expand business globally. They follow horizontal division of labor strategy in their facilities for its operations to increase efficiency. Therefore, they outsource its production to about 800 factories in Asia and Europe. The companys design team is located in Sweden and they control the entire production operations, right from planning to setting up the specifications (About.hm.com, 2015). A brief history would demonstrate how they grew as a global brand from being a single store in Sweden. The company got listed in the Stockholm Stock Exchange in 1974, they started selling cosmetics and teenagers clothing through impulse stores in 1977 and in 1980s they acquired Rowells a mail order company. In 1990s, with the advent of liberalization of trade they started with online stores and continued to grow in the European markets. They started communicating by means of newspapers and magazines and resorted to outdoor advertising to market their brand and its products. By 2000, they were able to open first HM outlet in New York and Spain and they continued to open new stores in European markets (About.hm.com, 2015). By now, the markets were characterized by intense competition and increased consumer awareness and fast changing fashion trends has posed a challenge to HM to maintain their market share and loyalty among its customer. To attract new customers and retain the old ones, HM started collaborating with designers such as Jimmy Choo, Versace etc in 2004. They went on opening new stores in Tokyo and acquired FaBric Scandinavian AB, which had brands like Weekday, Minki and Cheap Monday. They launched HM Home in 2009. In 2013, the online shopping portal for Weekday and Cheap Monday products were started. The communications and department of HM works at a global level, mainly with fashion PR, media relations, investors relations and internal communication (Bove e and Thill, 2014). They work through collaborative efforts of head office and local professionals to communicate effectively through each of its market. This report will appraise all the PR activities undertaken by HM and other communication strategies that they follow. Analysis of communication activity of HM The HM maintains its external relations by interacting with global consumers in different situations. While communicating the HM professionals represents the brand as they reflect the values of the company putting the guidelines into practice (Evangelisti Allori and Garzone, 2010). They aim to communicate with their stakeholders in an open and objective way. They are always accessible and sensitive towards its stakeholders. To maintain their brand identity in the market, HM follows various mean to advertise its products and services. They make use of offline and online media to reach out to its target market. They efficiently communicate with its target audience and in doing this, they leave no stone unturned. In offline media they advertise in various fashion and womens magazine and trends prescribers, they also advertise through strategic placements of billboards in the cities and adopt different strategies in different countries to reach out to the young workers and young adults (Hennesmauritz.blogspot.in, 2015). They also widen their billboard advertising to bus stations and subways. They hold events on street and use outdoor marketing strategy using models that showcase their latest fashionable clothes. They always try to stand out from the crowd by adopting new methods of attracting the crowd keeping the latest trend in mind. With the advent of innovative technology every day, the world is becoming smaller as today the entire world is connected with internet. HM has always been flexible in making choice of media to reach out to the consumer. They understand that internet can give them easy access to its huge consumer base. They make use of a variety of online media such as social networking site like Facebook, Instagram, and Twitter and also on the HM website. They put their latest collection on the first page of their website (Hunter, 2013). They also post videos of their outdoor advertising on YouTube which showcases all their latest collection. HM have partnered with many influent bloggers who have agreed to give positive opinion about HM products in their blogs. The PR department of HM is very active and they work very strategically. They place their ads at strategic positions and launch it at appropriate time (UKEssays, 2015). They follow the AIDA concept in all its marketing communications. The AIDA concept has four stages, they are as follows: Attention: they gain the consumers attention through strategic placement of ads on billboards and on social networking sites. They have also developed an app where all the new information and offers are communicated to the target audience. Interest: This creates interest among consumers and instigates them to make a purchase. When they gain the desired attention from the consumers, it becomes easier for them to make additional sales. At this stage, personal selling comes in the picture. Selling forms a crucial part of the interest stage. Desire: to instill a desire among consumers to buy a HM products, they undertake a wide range of promotional tools, public relation activities, personal selling and sales promotional activities by using both offline and online media sources. Action: The action results in purchase of the product. Various promotional tools and offers which lower the price of the product lead to an action from the consumer leading to the purchase of the product (Laskin, 2014). Personal selling allows the consumers to make a purchase decision easily as they provide the required information and persuade them to buy the product. Evaluation of the communication activities of HM The communications and PR department works in collaboration with the head office and local media professionals. All the teams in the PR department ensures that the all their external and internal communications are clear, appropriate and reliable. They provide support to the company by planning and coordinating the communication efforts. They focus on the internal corporate information, inspiration and communication. They also provide their excellent service to 24x7 to handle all the media relations. They also develop strategies and other PR activities to highlight the stunning design and fashion of HM products (Moshiri and Cardon, 2014). They also maintain relations with the investors through effective and timely communication regarding the financial information. They also clearly state the financial details in the reports and distribute to its investors. It can be said that the PR and communication activities provide immense support to HM in reaching out to its consumers, employees and investors in an effective manner. They have always adopted ethical advertising practices. They even engaged with Greenpeace in their Detox campaign as they behave responsibly towards the environment and community. They focus on the skill development of the employees and keeping its consumers and investors delighted through effective communication policies. They understand that culture plays an important role in doing business globally (prezi.com, 2015). To effectively communicate with its target audience across different culture, they recruit local employees so that they can persuade the consumer easily. They are flexible in their approach and adapts to the local culture. They provide training to its employees at different levels to enhance their skills in intercultural business communication. They also send its top level executives to the highly produ ctive foreign subsidiaries. They recruit young people and train them as they are flexible and affordable as they can be employed at low salaries since they are freshers and also they are close to the latest fashion trends (Prstrategyandapplication.wordpress.com, 2015). HM provide a conducive environment to work where employees can openly express their views and make valid suggestions. This makes their internal communication effective. Conclusion It can be concluded that HM has highly efficient PR and communications department and they adopt ethical practices in their advertising and other communication. They make use of the various offline and online strategic media choices which enable to reach out to the consumer (Referenceforbusiness.com, 2015). They eliminate any barrier in their communication with its investors, suppliers and consumers. They do this by hiring local employees so that any cultural barrier does not obstruct the effective flow of communication. They take care of its employees and maintain an organic organization structure which allows them to maintain a strong brand image in the market. HM follows the principle of Think globally but act locally. The PR department is highly skilled and they make use of various frameworks of communication and evaluate the effectiveness of its communication policies regularly. HM understands that in the face of global competition, if they want to survive they need to be alive in the minds of the consumer and maintain its reputation and its brand image (Stephens and Barrett, 2014). A mentioned earlier, they are flexible in their approach this has allowed them to put a strong corporate communication policy in place. References About.hm.com, 2. (2015).HM Group. [online] About.hm.com. Available at: https://about.hm.com/en/About/facts-about-hm/about-hm/hm-group.html [Accessed 2 Jul. 2015]. About.hm.com, 2. (2015).History. [online] About.hm.com. Available at: https://about.hm.com/en/About/facts-about-hm/people-and-history/history.html [Accessed 2 Jul. 2015]. About.hm.com, 2. (2015).Newsroom. [online] About.hm.com. Available at: https://about.hm.com/en/news/newsroom.html [Accessed 2 Jul. 2015]. Bove e, C. and Thill, J. (2014).Business communication essentials. Boston: Pearson. Evangelisti Allori, P. and Garzone, G. (2010).Discourse, identities and genres in corporate communication. Bern: Peter Lang. Hennesmauritz.blogspot.in, 2. (2015).Hennes Mauritz AB | HM: CHAP. 16 Integraded Marketing Communications. [online] Hennesmauritz.blogspot.in. Available at: https://hennesmauritz.blogspot.in/2012/04/chap-16-integraded-marketing.html [Accessed 2 Jul. 2015]. Hunter, A. (n.d.).Business communication. Laskin, A. (2014). Nonfinancial Information in Investor Communications.International Journal of Business Communication. Moshiri, F. and Cardon, P. (2014). The State of Business Communication Classes: A National Survey.Business and Professional Communication Quarterly, 77(3), pp.312-329. prezi.com, 2. (2015).Communication Plan HM. [online] prezi.com. Available at: https://prezi.com/g_dvai_s9azy/communication-plan-hm/ [Accessed 2 Jul. 2015]. Prstrategyandapplication.wordpress.com, 2. (2015).HM | PR Strategy and Application's Blog. [online] Prstrategyandapplication.wordpress.com. Available at: https://prstrategyandapplication.wordpress.com/tag/hm/ [Accessed 2 Jul. 2015]. Referenceforbusiness.com, 2. (2015).Public Relations - benefits. [online] Referenceforbusiness.com. Available at: https://www.referenceforbusiness.com/encyclopedia/Pro-Res/Public-Relations.html [Accessed 2 Jul. 2015]. Stephens, K. and Barrett, A. (2014). Communicating Briefly: Technically.International Journal of Business Communication. UKEssays, 2. (2015).HM and its communication strategy. [online] UKEssays. Available at: https://www.ukessays.com/essays/business/h-m-and-its-communication-strategy-business-essay.php [Accessed 2 Jul. 2015].

Statement Of Purpose Essay Example

Statement Of Purpose Essay STATEMENT OF PURPOSE It is after a good deal of self-evaluation that I have decided to pursue graduate studies in computer science. This decision followed after carefully appraising my academic performance, my areas of interest, my ultimate ambition, which is to pursue a research career. The urge to obtain an in-depth understanding and specialized knowledge in my areas of interest, has made me apply for an MS program. My bachelors program in Information technology discipline at N. I. S. T(Nimra Institute of Science and Technology), one of the premier engineering colleges affiliated to the Jawaharlal Nehru Technological University O. N. T. U. ) Hyderabad has given me a substantial knowledge of the basic areas of computer science and electronics. I have striven to develop a clear understanding of the basic concepts and acquire an insight into the Computer Science.. I have been greatly motivated towards Graduate studies during my undergraduate study. The curriculum at SRTIST exposed me to the broad areas of computer science and gave me plenty of opportunities to develop my interest in a particular area. The basic undergraduate courses like Data Structures, Computer Architecture, Advanced Computer Architecture and Operating Systems have given me a sound foundation in the Computer Science domain. The advanced electives like Computer Networks, Computer graphics, Data Base Systems and Discrete Mathematics and Graph Theory have exposed me to some key research problems in Computer science. My research interest lies mainly in Computer Networks . This area of specialization requires excellent computer lab facilities and highly qualified, research oriented faculty and as your Grad school is much more heavily biased. I should consider myself as privileged if I get admission into your prestigious We will write a custom essay sample on Statement Of Purpose specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Statement Of Purpose specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Statement Of Purpose specifically for you FOR ONLY $16.38 $13.9/page Hire Writer University in the Computer Science Major. I want to pursue a Masters Program in Computer Science, as I want to upgrade my understanding of computers and improve my programming skills. And to do it in the United States of America, the country that still carries the spirit of the Renaissance and is the torchbearer of the triumph of the human spirit, is exciting. The US, at this point of history, is the toast of civilization and is the forerunner among nations in the IT revolution. The vast knowledge, human, and material resources make the march of the technological ngine possible. I have also had a good deal of teaching experience during my 4 years of undergraduate study in this college. I have given seminars in my class on various topics Which gave me an opportunity to build up my interpersonal skills and I had an course students. This experience convinced me that I have the communication skills and the articulation required. My academic performance is a testimony to my ability to pursue my graduate program. I am confident that given an opportunity, I will match the high standards set by this prestigious University. Mr. XXXXX,X Statement of Purpose Essay Example Statement of Purpose Essay Statement of Purpose My name is Carlos Nieva. I received the degree of Bachelor of Science in Electronics and Telecommunications in the fall of 1998 from ITESM (Instituto Tecnologico y de Estudios Superiores de Monterrey), Mexico. I received the degree of Master of Science in Electrical Engineering in the fall of 2002 from NMSU (New Mexico State University). My advisor and co-advisor during my Master’s degree studies were Dr. Jaime Ramirez-Angulo and Dr. Paul Furth, respectively. The topic of my Master’s degree thesis is â€Å"Low-voltage, class AB and high slew rate two-stage operational amplifiers†. The curricular focus of my bachelor degree is in electronics and communications. During my undergraduate studies I took several courses covering topics in electronic design, analog and digital communications and microwave devices such as transmission lines and antennas. The curricular focus of my Master’s degree was strongly based in analog circuit design using CMOS technology. My circuit designs were implemented with a point fivemicrometer CMOS technology. My thesis proposes a new op-amp architecture that operates at very low voltages and offer higher speed performance compared to classical op-amp architectures. The thesis project includes the circuit design, spice simulations, the chip layout design and the chip testing at the laboratory. The chip layout design was sent to the MOSIS service for fabrication. During my Master’s degree I took courses in CMOS analog, digital, RF and mixed signal design. Other complementary courses taken for the completion of the degree were in the areas of microwave engineering, DSP and communication systems. The areas of research that I am interested in are classified into one of the following categories. We will write a custom essay sample on Statement of Purpose specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Statement of Purpose specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Statement of Purpose specifically for you FOR ONLY $16.38 $13.9/page Hire Writer One area of interest is the circuit implementation of data wireless communication systems and DSP systems. The second area of interest is the development of circuits for RF and high-speed mixed signal applications. Some examples for this area of interest are RF front ends, mixers, PLL, frequency synthesizers, VCO, filters and data converters. A third area of interest is the development of circuits for microwave applications such as radar, remote sensing and satellite broadcasting. The research experience I obtained during my Master’s degree studies helped me develop the skills I consider very useful to perform research. I was able to clearly understand the basic concepts behind the circuit designs, summarize information from related bibliography and compare existing designs to the design proposed in my thesis. After finishing the research for my Master’s degree, I feel that I have the necessary tools to start a research project that will lead to an original contribution in the area of Electrical Engineering. I know that to channel my research efforts I need to find the correct PhD program with the most successful and experienced faculty to guide me through this journey. During my Master’s degree studies at NMSU, I was a teaching assistant throughout all my studies. The courses that I taught were Basic Electrical Networks laboratory, Introduction to VLSI laboratory and Digital VLSI design laboratory. In those two years of teaching courses for undergraduate students I realized that it gave me a lot of satisfaction seeing my students learn from my lectures. I tried to focus my lectures on concepts that I, from my personal experience as an undergraduate student, consider hard for the student to understand. So after giving my lecture, I felt satisfied knowing that my tudents had understood such concepts faster and through a lesser effort than is normally required. After completing my Master’s degree studies I am convinced that teaching and research is what I enjoy the most and that it is the activity I would like to dedicate the rest of my life. Now I am looking for a PhD degree program that will help me to further develop my experience in research and teaching. After completing my PhD degree in Electrical Engineering my plans are to obtain a Professor’s position at a recognized University, to build a research program with close ties to industry, and to teach classes related to my research field. Fortunately I have two years of experience working for industry and I think I may employ that experience to offer my students an insight of what is happening outside Academia. Furthermore, my relationship with industry will continue to develop through my PhD studies because I was awarded with a GEM fellowship (National Consortium for Graduate Degrees for Minorities in Engineering and Science, Inc), which is an organization that in combination with an industry sponsor will support my graduate studies and will offer me summer internships with the sponsor. In my case the industry sponsor is Intel Corporation. With this opportunity in hand, I will be able to increase my industrial experience and at the same time establish important industry relations that will help me later, as a College Professor, to find funds for my research.

Personality Traits Example

Personality Traits Example Personality Traits – Coursework Example 4 December Personality Traits My selection of traits presents a favorable picture ofmy personality and so does that of the three students who identified my personality traits. In fact, all of the three students have identified more positive traits in my personality than I myself have. They have not identified a single negative trait in my personality whereas I have identified many. Each of them has identified twenty positive traits in me whereas I have identified seventeen. Respectful is the most positive personality trait in me based on all the ratings. Shy is the most negative trait in my personality based on all the ratings. This type of evaluation of personality is not an objective means of assessment of an individual’s traits. The evaluating students may be influenced by group think. Even if they are asked to evaluate independently, they may not identify the same traits in me if they are asked to make the evaluation at two different times. Their evaluation of my personali ty traits is very much influenced by their latest interaction with me. People tend to forget the past and more remember the latest behavior of an individual. In addition to that, people often make biased evaluations about an individual that is either related to them or has been a friend or enemy to them in the past. However, when a personality trait is identified by three different people in the same individual, it means that the individual can be trusted to have that. However, such an evaluation should be verified by asking the same respondents to grade the same individual at different times.

No need for topic PowerPoint Presentation Example | Topics and Well Written Essays - 750 words

No need for topic - PowerPoint Presentation Example This paper discusses the business as well as marketing plans for Apple Inc. as the main points that will affect its presentation in the imminent. Business strategy. Hotelling, Steve, Joshua, and Brian, (p.12) says that an expert by the name Gil Amelio recognized why Apple was deteriorating stating lack of cash, quality hardware as well as software, focus as some reasons. Apple has reached leadership in its target market via the constant invention of new products. It came up with iPods and iTunes around 2003 thereby making them obtainable for Microsoft Windows systems. Research shows that by around 2011 in the worldwide market, iTunes accounted for 70% for the download of music. iPad, Mac, iPod are samples of good quality products Apple has produced than its contestants in the market attracting a lot of customers like the iPod that is easy to use due to its fast mover benefit. Again, its success has come through developing high quality ground breaking yields that are easy to use and t hat provide clear differentiation. Apple got its first advantage in the market due to the provision of online music through the use of iTunes as well as iPods. By the time other industries were coming into the market, Apple had relished benefits with a low degree of competition. The high level of growth has enabled the Apple company to be difficult to catch by other contestants therefore product growth and propagation plans has benefited the industry. This tells that the company will constantly lead the PC industry as long as the benefits stand. However, the accomplishments of sales benefits are not automatic. One fault in the proliferation plan may result to difficulty in strategy being realized. For the strategy product growth as well as a proliferation strategy to be successful, detailed info is needed from the producer regarding the new thing about the product. Most PC users and other groundbreaking yields do not know a lot of info about the company and the new thing about the p roduct. Apple should create ways to let people know as well as persuade customers from the entry of their groundbreaking yields in the market. Marketing Strategy According to Hotelling, Steve, Joshua, and Brian, (p. 13), Apple began a marketing movement around the iMac scheme known as No Beige with a view to distance its design from the other beige box of the time. Again, Apple has hired effective marketing plan where customer group may be forced by demographic, budgetary and others. At this moment of time, its products are made to target businessmen, students, doctors and many more. While Windows PCs came loaded with temporary software, Mac came with valuable and creative programs that consist of processor, spreadsheet amongst others. Hotelling, Steve, Joshua, and Brian, (p. 15). The position of the Apple is to aim brand loyalty as well as less price subtle customer like for instance, it has claimed on developing Unibody MacBook as well MacBook Pro. Marketing strategy is built arou nd different components. The first thing is to create a groundbreaking product to keep customers absorbed. Apple has driven a lot of clients in the worldwide market to choose its product because some have been developed for watching videos as well as producing products or mp3. Above all, the industry created numerous websites so that consumers can

Book Report on Guerrilla Marketing Essay Example | Topics and Well Written Essays - 1500 words

Book Report on Guerrilla Marketing - Essay Example Levinson (2007) brings to light the view that he was motivated to write this work after having being disappointed by the fact that he could find the right pieces of work to conduct his research. After purchasing numerous books, and still not having enough content, is the story behind the work of Levinson. In his work, he indicates that it is mandatory that the entrepreneurs come up with measures of identifying opportunities in the market, and finding out the best approaches to apply to fill in the gaps. It is from his work that Levinson (2007) hopes to come up with a chain of resources that would be beneficial to prospective businessmen. In fact, he indicates that his drive for the work on ‘Guerilla Marketing’ was driven by the fact that people with the little amounts of money had dreams of owning large businesses at all odds, and indeed turned out successful. This essay shall attempt to review Levinson’s (2007) work on ‘Guerrilla Marketing’, picking out the major points that validate this book as a must for all entrepreneurs. According to Levinson (2007), the basics of marketing include the relationship the company has, with its outside contacts. Analysts and researchers in the field of business have continually argued that the customers cannot, even at one point be alienated from the success of any form of business. Customers, in short, are the main beneficiaries of the businesses, and must always be put into perspective, while planning the businesses. Marketing, in the case of Levinson’s (2007) ‘Guerilla Marketing’ work, advocates for marketing as the major ingredient towards determining if the business will thrive or not. This is for the reason that marketing will either leave an excellent or a ghastly notion on the clients. A good impression will, without human intervention attract more clientele to the industry and vice versa. In the first chapter, ‘guerilla marketing’ has been defined as t he novel method of marketing goods and products as compared to the long-established methods. Levinson (2007) argues that conventional forms of marketing are far much too pricey as they oblige the entrepreneurs to expend a lot of money to sustain their brands. In the case of ‘guerilla marketing’, the case is dissimilar as the entrepreneurs will only be required to devote time and energy to plan the kind of marketing strategies that will lead to a triumphant dealing. This, according to Levinson is the only best way that the company can sustain their brand. Of essence, this can be described as information being the key tool to a flourishing business. Levinson (2007) clearly brings out the foundations of operation of a successful company. This, according to him, refers to aspects such as dedication that allows entrepreneurs remain unswerving in their businesses. With this, he gives a case in point of a man who was consistent in his advertising promotion on Marlboro, yet the brand was visualized as more of feminine than masculine (Levinson, 2007). With a lot of devotion on the advertiser’s side, the brand was able to survive in the market, and is one of the best suppliers of cigarettes in the globe today. In line to this dispute, it is not correct to dispute that marketing is the key to a successful business, but how unfailing the advertisers are in terms of advertising their

Chuck Palahniuks Book Fight Club Essay Example | Topics and Well Written Essays - 1000 words

Chuck Palahniuks Book Fight Club - Essay Example If the rules were to be followed, the question of â€Å"how then?† emerges in relation to the growth of the club. It is difficult to understand this section because there is no practical way of the club growing if there was no word out there about it. The rule and the actual situation fall into a conflict. Understanding this rule follows the reasoning that the club was meant to grow in another way apart from telling people vocally about it. The outer meaning of the phrase involves verbal speaking about the activities of the club that is strongly restricted. By focusing on the eventual growth of the underground fighting club, two possibilities emerge that help in understanding. It either the rule was broken or there was a different way of the club growing targeted by the founders. This difficult part of the story airs strong support for the theme of the story. The aims of not going out and bubbling about the presence of a fight club focused on the agenda by the writer to let th e physical aspect of masculinity speak out loudly. The major theme of the story involves letting the masculinity part of individuals emerge though through actions, deemed to cause freedom, but at an expense-pain and personal comfort. According to the founders of the fight club, emancipation would be achieved by wreaking havoc and subjecting their bodies to the cause of difficulties to instill a sense of focus and discipline. Personal interpretation of this is that there is a possibility that the fight club remained in existence only after the fight commences and ends. That period is the fight club. Out of that period, there was no existence. However, if this was the case, gaining new members leaves a puzzle. It means that the rule could have been broken, further supporting the prevalent theme of rule disregard as supported by the violent acts of the members of the fight club.

Bahrain Petroleum Company Bapco Commerce Essay

Bahrain Petroleum Company Bapco Commerce Essay The company has a massive capacity of up to 250,000 barrel of refinery per day. Not only is the gigantic storage capacity of more than 14 million barrels available with the company. Not only that the company owns a marine terminal for marketing and sales of its petroleum products. The new areas of oil and gas reserves are monitored and it is calculated that if the reserves is good enough for exploration that is if the output will exceed the cost that might be input on it. Thus there is a continuous search of oil fields that can help the company to increase its output and sales. Drilling and Production: BAPCO uses advanced drilling techniques and methods to pull out the maximum oil output from its reserves. The company is also working hard to foster more gas as per the rising demand of gas around the world for the vehicle operations. The following diagram shows how the drilling process. Company output: BAPCO has the largest refinery in the Middle East. Its refinery gives an output of 250,000 barrels of crude oil per day. The company gets 1/6th of its crude oil output from Bahrain and the rest from the Saudi Arabia through a fixed pipeline which is 27 kms on land and the other 27kms under the sea. The following diagram shows the refining process. Marketing by BAPCO: As stated earlier only 5% of the BAPCO output is sold in the domestic market and the rest 95% is exported to other countries of the world. These include the countries in the Middle East, Far East, South East Asia and India. BAPCO also sells aviation fuel to Bahrain International Airport through its affiliate. The company holds 60% of the shareholding in BAFCO or Bahrain Aviation Fuelling Company. Purpose, Mission, Vision and Value statement of BAPCO: Purpose of the BAPCO includes collaboration and growth in its field of business that is petroleum and related industries. The company aims at maximizing its contribution to the national income of Bahrain by earning more foreign currency and bringing full employment to its own country citizens. Mission of the company is to create value for money for its customers in the domestic and international market by improving its present operation and quality of integrated oil and gas business. Vision of the company is to achieve excellence in its field and push back its competitors. Values of the company include the innovation, integrity, teamwork, respect and personal accountability to its customers and the kingdom of Bahrain. Sustainability Report: Sustainability report contains the information about the economic health of the company, its working internal and external environment, social and legal position of the company. Mostly the sustainability report can be found out in the operations part of the financial report of the company. In this article we will take a look at the financial report of the company in year 2010. The sustainability report of BAPCO can be figured out as follows. Economic factors. The economic factors of the company signify the development and progress of the company in the coming years. The key figures of the company economic factors include the followings. The company refinery processed 265,200 barrels per day of crude oil, which is highest ever production by the company. A new plant of the refinery worth US$151 million is inaugurated in 2010. The company has issued a number of plans which are discussed and planned to be followed in the coming years. Thus the company has a lot more to develop growth plans which are expected to come in action in following years. Environment. The environment of the company is conducive for making expansion and progress of the company in the coming years. The features of the company environment are as follows. In the challenging environment of global slowdown the company has achieved a satisfactory gross refinery margin of US$ 6.87 per barrel. The sale of 85.6 million barrel of refined oil was sold in 36 countries in the fiscal year of 2010. The company started its export to Singapore and Egypt in May. It consisted the first consignment of 62,000 tonnes of ultra low sulphur gas oil or ULSD. Thus with the global slowdown around the world, the company is still expanding its operations and earning good profits from the foreign market. Social activities. The social activities of the company include the development of awareness of key issues related to the environment, health and safety of the employees in the company premises. For this purpose the following steps are taken. An annual EHS day is celebrated by the company. In year 2010, the day was celebrated by 20,000 employees of the company with their families. The 404 Bahraini university and collegeà ¢Ã¢â€š ¬Ã¢â€ž ¢s student got on the job industrial training at BAPCO in 2010. A new scheme has been introduced by BAPCO, which consisted of awarding bursaries to cover the higher education fees of nearly 400 children of company employees studying in local universities and colleges. The company also supported the studentà ¢Ã¢â€š ¬Ã¢â€ž ¢s enrollment in Jaz Bahrain wherein the youth is equipped with the personal and professional life skills. Thus with the improvement in the economic conditions on the target, the company also indulges in various social activities for the development and growth of its employees as well. Employees support. The employees support means the company employees participation in various activities initiated by the company to bring a sense of belongingness among the employees and their families. For this purpose the following steps are taken by the company in year 2010. Nearly 2,256 employees of BAPCO are given access to the training and development programs of the company. An agreement was reached between the employees and the managers of the BAPCO trade union on a performance based bonus delivering schemes. This bonus amount has been increased up to two months salary in 2010. To help the employees get ease of mind from work during the break, a park namely Princess Sabeeka Park has been developed in the BAPCO premises, where the employees of the company can come and relax. Thus the employees are also make participated in the various company extracurricular activities. Local and Overseas Communities. Local and Overseas communities sees BAPCO with respect and attempts are made by the company itself to get popular in the local and overseas communities. A major review of the corporate strategies has been developed which is entrusted with the task of reviewing the future path of development and growth of the company in the local and overseas areas. The company officially organized the Bahrain International Air show in year 2010. The company has contributed a total sum of US $ 2 million to more than 200 organizations inside and outside the country for financing the social support programs started by various government and nonprofit organizations. Safety records. A number of safety regulations has been followed by the company in the workplace. Due to this reason the company has been appreciated with the following awards. BAPCO was awarded The Emirates Energy Award in Dubai for following health and safety measures in the organization work area. Det Norske Veritas certified BAPCO as the best company for following the occupational health and safety assessment series standard or OHSAS. BAPCO passed ISO 14001 certification without any problem. Thus by getting the above mentioned certificates the company confirms to the have followed all the requirements of health and safety in the organization. Government compliances. BAPCO has been following all the resolutions passed by the government agencies in Bahrain. A number of resolutions have been passed in Bahrain to safeguard the health and safety of workers in factory. The security legislations and regulations consist of long list of set of rules and regulations that are required to be followed by the employer and the employee both. The latest resolutions passed and followed by BAPCO include the followings. Resolution number 3 of year 2005, which concerns the environmental requirements and standards in the work place. It basically consists of the lighting arrangements, safety from machines, proper risk assessment and education to the employees about safeguard measures. Municipal by law number 1 of 2005 concerned organizing of working hours at the work place in a residential area which can prove harmful to the life of the workforce and people living around. Thus by limiting the work place and hours near the risky machinery would not only make the work force cautious but ensure their safety for longer period. Occupational safety and health decree number 2 of 1994 helped in the accession of the state of Bahrain to Arab labor conventions number 7 of 1977 which ensures employee safety at the work place. Comments of Board of Directors on Sustainability report: The Board of Directors on Sustainability report confirms the followings. The growth and expansion plans working well in motion and on the right track. The company is fully indulging itself in social welfare practices by giving millions in donations. The social conditions of the company are healthy and employeeà ¢Ã¢â€š ¬Ã¢â€ž ¢s interest has been taken care of. The company has followed all government compliances. The economic condition of the company and the environment of the company was conducive in giving the company new opportunities around the globe. Financial outlook based on sustainability report: The financial of the sustainability report are as follows. The company is earning good profits in the present fiscal year. The company is opening new refineries by investing millions of dollars as part of its expansion plans. The employees are feeling financial secure by working with the company. The growth prospects are rising and the company is getting more business in Asia and Africa, specifically Singapore and Egypt. Conclusion: In the end, the company has been on the right track by taking care of the human resource as well as the economic environment of the company. This is helping the company to grow and prosper and formulate the development plans which will help the customer base expansion in other countries.

Psych. Essays :: essays research papers

ESSAY QUESTIONS 1.  Ã‚  Ã‚  Ã‚  Ã‚  If I were to design a study to examine the effects of taking an online course, I would do a case study. I would find a subject and record their behavioral patterns during attendance at a university. I would observe course load, study habits, length of study time, quality of assignments and overall grades. I would then do the same with an online course, studying the same patterns and behaviors. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Life is good. I am doing one of the activities that I most enjoy. I am taking a nice long walk in the woods. All of the sudden, a HUGE bear appears out of nowhere. This scary creature is standing 10 feet in front of me. He stops, glances at me as if debating whether to come close to me or not, and continues on. I should feel better with his departure. But fear has already taken hold. It must be some kind of spinal reflex. My sensory nerves kick in. They see the scary bear, and send the message of fear to my spinal cord, where they are then transmitted to my brain. Next, my motor nerves carry orders to my muscles, glands and other internal organs to actually react to what my sensory nerves say. This all happens in a matter of seconds†¦..and I flee, to scared to even look back. 3.  Ã‚  Ã‚  Ã‚  Ã‚  According to Wade and Tarvis (Pg. 17-19) Psychology has five major theoretical perspectives that each makes their own altruistic contributions to psychology. The biological perspective, which studies the biological explanations of motivation, personality, social interaction, memory and psychological disorders. This approach is important in helping us understand the biological explanations of psychology. The learning perspective stresses that people are unique and complex organisms and that each person is affected by their environments and experiences. The learning approach is elemental in helping us understand the fields of personality, psychotherapy and motivation. The third theoretical perspective, or approach, is the psychodynamic approach, which was greatly influenced by the works of Sigmund Freud. It emphasizes unconscious motivation and the influence of sexual and aggressive drive on behavior. It also impacts the fields of understanding personality and psy chological disorders. Cognitive psychology is the approach that inclides the study of mental process, such as thinking, perception, memory and problem solving. Cognitive psychology is very important because it influences virtually every field of psychology. The fifth perspective is the sociocultural approach, which emphasizes the importance of culture, gender and ethnicity in understanding how we think, feel and act.

Alcohol and Energy Drinks

In recent years, researchers have begun to focus attention on an emerging trend of consuming energy drink mixed with alcohol AmED. Consumption of AmED is thought to have a correlation with high-risk behavior and negative effects on the consumer. Several research articles have examined the various facets of this practice. Some of the points of consideration that have been researched include the motivations behind consuming AmED, the effects of consuming AmED on alcohol consumption and the likelihood of engaging in risk taking behaviors after consuming AmED compared to alcohol alone.This literature review will examine the following four articles in an attempt to explore this area of research. Energy drinks are beverages that boast the ability to provide the consumer with an increase in energy. Energy drinks frequently contain large amounts of caffeine. The upper daily recommended limits for an adult in regards to caffeine is XXX. Levels of caffeine can be up to 300mg per serving. A 6oz coffee contains 100mg. The caffeine from energy drinks is known to have a stimulating effect on the nervous system. Many brands of energy drinks contain additional chemicals including plant-based stimulants (guarana and yerba mate).The effect of these on the body is not well understood as there has been little research. Simple sugars such as glucose and fructose are also found in some energy drinks. Other potential ingredients include glucronolacteone (a naturally occurring metabolite), amino acids (taurine, carnitine and creatine), herbs (Ginko Biloba and ginseng) and vitamins. In a research paper by Peacock and Bruno (2012a), patterns of use and motivations behind the consumption of AmED were examined. The focus of this investigation was to examine the motivation of participants to consume AmED through self-reporting techniques in the form of an online questionnaire.The sample of 400 participants aged 18-35 years who had reportedly consumed AmED in the past 6 months. The results of the study indicated that 75% of participants used AmED for energetic purposes, 50% reporting use to extend their stay at a public venue, 60% claimed they were motivated by situational circumstances, such as mixed drinks containing ED, 40% reported sharing AmED with a companion, 20% used AmED to mask the flavor of alcohol, 50% of the sample reported using AmED to have more fun and only 33% reported consumingAmED to get more drunk Peacock al et (2012a). In addition to taste and situational reasons, the participants in this study appeared to be motivated by functional and hedonistic outcomes. Only a small number of participants being motivated by the desire to increase the level of drunkenness or experience similar effects to elicit drugs. A study conducted by O’Brian, McCoy, Rohdes, Wagoner and Wolfson (2008), where by responses from 4,271were recorded via a web based survey.Participants who consumed AmED in the past 30 days reported consuming significantly more alcohol in a typical drinking session as well as reporting more drinking sessions than those who did not consume AmED O’Brian et al. (2008). AmEd consumers also reported episodes of weekly drunkenness and among the sample who reported consuming AmED a single drinking session consumed 36% more than students who didn’t not report consumption of AmEd.The results of Peacock et al.  (2012b) indicate that although risk taking behaviors occurred during sessions of consumption of both alcohol and risk taking behavior that occurred with AmED was statistically less than the risk taking behaviors that occurred in alcohol alone sessions. However consumption of AmEd did result in higher negative physiological and psychological outcomes than those reported from consuming alcohol. Verster, Aufricht and Alford (2012), conducted a review of articles of articles relating to the consumption of AmED.It was revealed through a critique of multiple correlational studies that there are currently insuff icient properly controlled studies to draw any firm conclusions regarding the effects of AmED. Conclusions reached in their report were that only a minority of the student population occasionally consumes AmED Vester (2012). Research also suggested some evidence that AmED may result in an increase in some aspects of alcohol- induced performance impairment.There is no consistent evidence that alcohol alters perceived levels of intoxication, no evidence that consumption of ED causes an increase in alcohol consumption, no direct evidence exists to suggest that ED is linked to drug and alcohol dependence or abuse. A personality predisposed to higher levels of risk taking behavior may be the primary reason for increasing alcohol and drug abuse and that AmED may be a component of that lifestyle. The literature available relating to AmED consumption is insufficient.Presently there is an insufficient amount of evidence to link the consumption of AmED to an increase in risk taking behavior, increase in consumption of alcohol or negative effects on health. To understand the true effects of AmED further research is required. To draw more concrete conclusions about the effect of AmED there is a need for more complex and properly controlled clinical studies need to be undertaken. Research design needs to explore relationships with a within subject design whereby the relationship between the ingestion of AmED and the consumption of alcohol is further explored and documented.

Academia y Sector real

In the technical sense, V is a terrorist. Is terrorism a legitimate way to overthrow an oppressive government? Is it the only way? Were the fatalities likely caused by Vs. explosions worth the ultimate result? Miramar Gadding, Hosts Embark, Augusto Pinochle, Francisco Franco, and Bonito Mussolini, where all dictators that over controlled and completely abused over the people of the countries in which they ruled, by oppressing slaughtering and torturing the ones that where against their beliefs.All of them actually ended the same, killed by the people from their country that where bored off being constantly mistreated, oppressed and who their human right where violated. I think the same happens in the book v for vendetta if v wouldn't have done what he did the only thing that would change would be the time of the revolution people while always rebel to evil oppression. The term terrorism refers to the use of violence and threats to intimidate or coerce, especially for political purpos es.In that case V is the most accurate terrorist the oral has ever seen, because his method consisted on making fear grow in the government and hope in the peoples heart. The terrorist is the one that opposes to the government because it doesn't believe that what this government is doing is right V wanted to change things to better and he knew very well this government he knew the would not accept any type of opposition whether it was social political cultural o what ever kind was presented. He was witness to all of the horrible things that where done to those who didn't make the cut of the ideal society that the government was trying to create.All the gays, the blacks, the ones with a different way of living, where killed Just for being different from the others. This people control what people see, what people hear, and how people feel. V knew that the only way to tear apart a government which was so cruel, so hostile was by the way of violence or as he call it vengeance. He knew that the government that kills people for being against them would not support a passive rebellion in which the rights of society where demanded. He had to end with this dictatorship from the roots.That's why he had to recur to terrorism or violence, it was the only ay he could really damage and make changes in this government. Words would have not hurt them plus the government wouldn't have let this words spread, they where in total control. It was the only way he could really impact and let people know there was another way to live and not Just by being oppressed and followed. Terrorism is a legit way to overthrow an oppressive government. The oppressive government will never tolerate opposition the will try to get rid of this opposition whether it is by killing, torturing or hopefully exiling it.Terrorism fights back with the name force that the government strikes. Just as the third law of Newton states, â€Å"Each action will have a same reaction† this meaning if the gove rnment kills and oppresses the people, the people will eventually rebel and kill the government oppressors. I believe there are simpler ways to rebel against a government. For example Indian's pacific independence from Great Britain. The difference is that there where not being oppressed and it was what helped this independence to be successful. Mean while oppressed country can only recur to terrorism too make their opinion be taken in mount.The fatalities caused by v where totally worth the outcome of his actions, the people could now build a new England free of oppression, violence, slaughter, and hostility. The can create a democracy where diversity is accepted and cherished. Sure it was not beautiful what V had to do to give this drastic change and great opportunity to the people of England, but it was obviously worth it. As some would say, â€Å"Kill one to save a million â€Å"and that was exactly what V did he devoted what was left of his life to free England from the oppre ssion.

Comparison of television violence and solid parenting essays

Comparison of television violence and solid parenting essays The people of this country have a problem with facing facts. Everyday we turn on the news only to hear about children dying in the streets, the playgrounds, and even in there own homes. Many will blame TV for problems with children and teenagers citing that kids today have no morals or conscious. But it isnt the problem the problem is abusive parents, fewer after school sponsored activities, and children practically raising them selves while both or one parent works all the time. When children are neglected they find activities to get them attention including becoming violent, this is not the result of watching to much TV. Charles Oliver from REASON magazines cites For 30 years or so television defined a broad-based popular American culture. But beginning in the 80s, that culture began to break down, dividing into small subcultures, as technology, deregulation, and market demand made it increasingly difficult for the broadcast networks to attract a broad national audience. In turn each of these subcultures influences each other, producing a mainstream culture that is currently evolving at an ever more-rapid rate(Oliver 58). By this he shows that each generation is different from the others and what defined one group wont define the others. Obviously this shows the generation gap, and also why older folks dont understand the younger generations psyche, the television dosent influence but takes the place of the missing mommy and daddy. Others such as David Grossman who wrote the article Trained to kill will argue that children are taught to be mindless drones through the television. Killing is a learned skill. And they learn it from abuse and violence in the home and, most pervasively, from violence as entertainment in television, the movies, and interactive video games(Grossman 114). Grossman a former military psychologist has seen many soldiers and taught them how to adj...

Brown Vs. Board Comes Up Again Essay Example | Topics and Well Written Essays - 750 words

Brown Vs. Board Comes Up Again - Essay Example The other side argues that they are trying to integrate schools as said by Brown vs. Board. They see it as trying to keep segregation from happening, not making it happen. The case was defeated in two smaller courts, but now is in the hands of the Supreme Court. Ethically, the lines between the two sides are muddled, unclear, and hard to walk. The most taken ethical standpoint is that all segregation is wrong. The idea that segregation is ethical would not cross many minds at all. In fact, the ideas of ethics combat the very ideals of segregation the core. Segregation always makes one side left out and short changed, not a very ethical stand point at all. The Supreme Court has huge ethical obligations here. The Supreme Court is the highest judicial power in the country, and being so its rulings at looked at with great esteem and should be made with the proper wisdom and patience of any such huge decision. The Courts also have the ethical obligation to review all the facts and the stories of both sides, to make sure that this case is done fairly and receives its proper due process of law. Ethically the people on the court have a duty to the people in the case, the people on each side of the argument, and really the entire country. If an incorrect or hasty decision was to be made, the ill effects would ripple through the country, and possibly have ill effects on the future and other decisions. The image of the Court as a high ruling power may also be tarnished if the proper ethical obligations are not held. This ruling is to have far reaching effects, as it turns out many schools use such programs to help keep schools even. How ever, is it fair to say that a policy that tries to support integration is unfair to some kids If kids are not allowed in a school because of color, that is segregation. However, maybe the policy simply needs to be revised and looked at, and parts of it change. I do not think the parents are upset over the entire policy, just the fact of the affirmative action and their kids not being accepted based on color. The obligations of the court must be to the Constitution and other ethical material. This ruling could affect many school policies, and could also have the potential to stop affirmative action for students of color on the high school, or any level. This is going to be an interesting case, and the outcome will be a milestone for the future of affirmative action

Shopping trends and how we spend money assignment

Shopping trends and how we spend money - Assignment Example Rather than buy separate ingredients (as in the case of the macaroni salad) and put them together ourselves, we simply go to the store and pay one price for a pre-packaged macaroni salad that someone has already put together for us. The trouble comes in the fact that this person has not done so out of the goodness of their heart – they have been paid to do this, and the cost that we pay for the salad reflects that. Another reason that the price is higher is the packaging. While the material of the packaging itself is probably no different than that of other foods, the bottom line is competition in this instance. The store is competing with other brands and ingredients to have you buy their prepackaged items, regardless of price. Do they want you to buy them? Of course! Therefore they must spend time and money on attractive packaging to make the consumer that is tired and hungry walking through the store say, â€Å"Oh. I’ll just grab this and we’ll have it with dinner.† On the whole, it came as no surprise to me that the average cost per pound of packaged food was higher than that of fresh fruit or vegetables. When packaged goods are offered to consumers, the price must reflect handling, shipping, packaging, and work needed to put together the

Carl Ernsts, Mona Siddiquis and Quran book review Essay - 1

Carl Ernsts, Mona Siddiquis and Quran book review - Essay Example ority of the Muslims, for example, the Taliban of Afghanistan and Pakistan believe that it is mandatory to fight in the name of God and kill the disbelievers. In doing so, they believe they would enter the heaven once they perish from the world. This essay will investigate the ways some of the non-Muslims and Muslims misunderstand the Quran and act upon the Holy verses. The aim of the essay is to understand the meaning of the word ‘Jihad’ and to see how Islam has been defamed in the name of the ‘Holy War.’ There are two main reasons that Islam is considered a religion that promotes terrorism. Firstly, when non-Muslims read the verses of Quran they completely ignore the fact that Quran was not only a book of guidance for people living in the past or to the people it was revealed but it is a book belonging to the people who lived in the past, are living in the present and also for the future generation to come. Secondly, some people follow the Quran word by word in a very literal sense. The Quran uses metaphors, and though it is the word of God, not every word is to be taken literally. The word Jihad is babbling not only for the non-Muslims but also for some Muslims who use and follow it in the wrong sense. The Holy Quran says â€Å"Not equal are those believers who stay behind in their homes while the believers exert in the cause of God with their wealth and life. God has kept a higher rank for those who exert in the name of God† (Quran 4:95). The believers of the book hugely misunderstand this verse. There is a misconception between some groups of people what exertion refers to. Though it is believed that it refers to Jihad, the meaning of Jihad tends to vary greatly among believers. Some of the better-known scholars of Islam like Abdullah Yousuf and Muhammad Asaddefine Jihad as a struggle or fight made to achieve justice. Jihad is a struggle made against oppression even if it means to risk one’s life. While there is some extremist groups that define

Evolution of Technology Essay Example for Free

Evolution of Technology Essay â€Å"Men are only so good as their technical developments allows them to be† (Orwell 56). When the technology boom occurred in the 1990s and beyond, a typical student’s backpack would consist of a boondoggle, leather-bound planner, pager, cassette player, 3. 5 inch floppy disk, and a hardcover textbook. Time advanced, and eventually made its way into the 2000s, when then a backpack would hold a keychain game, CD player, soft cover textbook with a CD-ROM, and a box-shaped cell phone. Technology continued to grow into the next decade with backpacks full of smart phones, laptops, graphic calculators, receipts for online textbook purchases, MP3 players, a backup charger, and a 4GB flash drive attached to the bag’s zipper. Evolution of technology has come into major play, and has begun to conquer today’s society with one discovery at a time. For example, as assembly lines become familiar to many, technology advancements closely follow. While hundreds of employees used to manually run a factory, the majority of the hard work is now done by machines, also known as artificial labor. This change has affected business owners positively, thus allowing for new positions to help run the technology and to ensure all is running well. After such advancements were formed in our society, hundreds to thousands of new companies and manufacturing plants have been built, resulting in a major increase of available jobs to the middle class, which currently, the majority of United States citizens currently occupy. Recently, IBM teamed up with Corporate Service Corps (CSC) in order to send 30 volunteers out into different countries to work on technology-related assistance, such as distance learning programs, and upgraded laser eye treatments. The fact that advanced technology can help to save millions of lives has been one of the biggest reasons for such a large demand. IBM plan to take on several projects in different countries such as India, Brazil, China, Egypt, Ghana, and more. A total of 12 teams will go into each of those countries and successfully complete the projects for better technology-based education and eye treatments, which will cost approximately $250,000 each, all paid for by IBM. The overall project has not only opened up new opportunities for those willing to add this adventurous project to their resume, but it’s also reaching out to communities in dire need, something that the latest technology has allowed to be done. Furthermore, technology has been able to expedite the process of sending aid to places I need more quickly and efficiently with the release of new features to currently existing pieces of technology, as well as software applications. Renowned author Sarah Murray explains, â€Å"When a huge earthquake hit Haiti in 2010, the addition of Haitian Creole spoken by 8m people in that country to Microsofts online translation engine, which was achieved in just five days, helped humanitarian workers who needed to be able to translate quickly. Something as simple as an online translation system, a piece of virtual technology, was able to help save thousands to millions of lives in Haiti. One of the biggest issues in aid relief is the language and unfamiliar surrounding barrier, which Microsoft has been able to defeat with the use of several applications. The company has been closely working with skilled programmers to create certain software which allow for a variety of functions, such as Twisted Pair Wave software, which allows humanitarian professionals to keep in contact with one another from any device by keeping connected to one specific network. Relief workers can then locate others in the area by sending a ping signal to the network, which helps when in an entirely new environment and unsure of the native language. Technology continues to save the lives of many, by creating jobs that allow people to continue and support their family, as well as being able to provide support for those in a life-or-death situation when it comes down to the essentials such as food, water, and housing. Some fortunate people fail to realize how difficult it really is to obtain such aid. While technology has helped to eradicate useless jobs and help to decrease labor costs, it has resulted in the creation new useful jobs, such as manufacturing the actual technology to be used in a computer, and a computer specialist field that help to put the newly-made computers to use. Thus, if a job is able to be taken over by a machine that is incapable of independent thought, the job may be less suitable for a human being. While ATMs have replaced bank-tellers, we now have newly found jobs which focus on repairing, and manufacturing the ATM machines; it works like a two-edged sword.

RGB Components Color Images Encryption in FRT Ranges

RGB Components Color Images Encryption in FRT Ranges RGB Components Color Images Encryption in FRT Ranges Somayeh Komeylian Department of Tel-Communication Engineering, Islamic Azad University South Tehran Branch, Tehran, Iran Armin Mehrabian Department of Medical, Mashhad Medical Science University, Mashhad, Iran Saeed Komeylian Factory of graduated students, Department of Tel-Communication Engineering, Sharif University of Technology, Tehran, Iran Latest works are doing on date encryption/color Image in optic range as well as Digital ranges. In this research, color Images encryption has been done by RGB components in FRT ranges for any kind of encryption random phase codes. Moreover, one single-part encryption method has been performed for color twin images. Encrypted twin RGB images by their color map converted to indexed format. One Algorithm used for incorporating two images in order to encrypt in FRT domain. Outlined Algorithm of 15entering parameter involved generally that random phases could be considered as keys for encryption. Unsuitable selection of any keys during encryption will have negative results. Presence of many keys help in building system thats intensely safe against unpermitted accessibility it could be seen that encrypted images were completely safe against unpermitted time accessibility that has false fractional commands in all three channels. Keywords: RGB Components; Color Images; Encryption. By developing Multimedia network, connection and publication techniques, tendency to send and gain Digital Date, especially images, extended a lot. Protecting individual and hiding things for permitted users and ensuring accessibility for legal Data and security considered as the most important subject in connections and image storage. One of the certain ways for immunity is encryption different optic methods recommended well for Digital methods and encrypting images. That consisted of good recognition of (DRPE) Double random phase encryption [1-3]. This method statistically uses Double Random phase in entrance and Fourier phase for input image encryption into a stationary white noise. This method generalization conducted toward fractional Fourier domain and then considerable help has been done by authors and researchers [7, 8]. In addition, many remarkable works are doing on date encryption/color Image in optic range as well as Digital ranges. In the other related works for color Im ages encryption, RGB color Image RGB components in FRT ranges used for any kind of encryption random phase codes and FRT fractional commands as keys [6]. Moreover, one single-part encryption method has been performed for color twin images [5]. Encrypted twin RGB images by their color map converted to indexed format. One Algorithm used for incorporating two images in order to encrypt in FRT domain. Mentioned Method is Single-part and permitted processing in a simple direction [4]. A. Definition of FRT Conventionally, The nth order FRT fn(xn) Of a function f(x) is calculated using integral transform kernel given by follow equation [4]. (1) Where (2) Moreover, X and xn represent the coordinate systems for the input (zero order) domain and the output (nth order) fractional domain respectively. The FRT is linear and has the property that it is index additive: (3) Where a and b are different fractional orders of the FRT. It is possible to extend the definition of the FRT order beyond  ±2 (4) Where m is an integer. B. Concept of Colored Indexed Images Colored image in our context is represented as fn(x. y), where   x and y are spatial coordinates and n denotes the index of primary color components (n=0, 1, 2) f0(x. y), f1(x. y) and f2(x. y) correspond to RGB color components respectively. A colored image con be viewed as a stack as a stack of RGB components forming a m-n-3 array, with each pixel as a triplet corresponding to the values of the primary color components. On the other hand, an indexed image consists of a data matrix and a color map matrix. The color map matrix is an m-3 array of class double containing floating point values in the range [0, 1], where m is a function of the color system and it defines the number of colors it defines. Each row of the color map matrix specifies the red, green, and blue components of a single color. An indexed image uses direct mapping of the pixel intensity values to color map values. The color of each image pixel is determined by using the corresponding value of the data matrix as a pointer into color map. Unlike a colored image (Which is a 3-D matrix), an indexed image is a 2-D array, and simplifies the encryption as the color map is uniquely defined for a given color system. The same can be extracted from the color image and only a 2-D indexed image can be encrypted. Thus the process of encryption and decryption can be carried out in a single channel similar to the gray scale images, and the colored image can be retrieved after adding the color map to the decrypted indexed image [4]. A. Recommended Encryption Algorithm Colored image in our context is represented as follow equation: (5) Where, x and y are spatial coordinates and n denotes the index of primary color components (n=0, 1, 2) f0(x. y), f1(x. y) and f2(x. y) correspond to red, green, and blue color components respectively. Each of these components is segregated and the input RGB image p(x, y), to be encrypted, is converted into its indexed format pi (x, y), by extracting the color map and with each of these components are added. Each of these components encrypted independently using fractional Fourier encryption. The schematic of the proposed encryption technique is shown in Figure (1). The colored image to be encrypted is decomposed in red, green, and blue components and each of these components are combined with indexed image pi (x, y), and each component is multiplied with random phase functions ÃŽ ¦r1(x, y), ÃŽ ¦g1(x, y), and ÃŽ ¦b1(x, y). The random functions used above are statistically independent of each other. The FRT with different fractional orders along each spatial coordinate is performed for all the color components i. e (arx, ary) for red, (agx, agy) for green, and (abx, aby) for blue respectively. The transformed primary color images are then multiplied with three random phase functions ÃŽ ¦r2(u, Ï…), ÃŽ ¦g2(u, Ï…) and ÃŽ ¦b2(u, Ï…) in the fractional domain, where u and Ï… denote the coordinates in the respective fractional domain. Another FRT is performed subsequently on these images independently with different fractional orders along each spatial coordinates i.e. (brx, bry) for red (bgx, bgy) for green and (bbx, bby) for blue, in order to obtain the encrypted images for each of the three color components. In the final step, these three encrypted image are combined to get the colored encrypted image e(x, y). Figure 1: The color image encryption algorithm B. Recommended Decryption Algorithm The decryption process is described in Figure (2). The encrypted image is first decomposed into three primary color components. FRT of fractional orders (-brx, -bry), (-bgx, -bgy) and (-bbx, -bby) are calculated for the red, green, and blue color components, respectively and are subsequently multiplied with random phase functions ÃŽ ¦*r2(u, v), ÃŽ ¦*g2(u, v), and ÃŽ ¦*b2(u, v) in the fractional domain, where * denotes complex conjugate. In the next step, the FRTs of the fractional orders (-arx,-ary) for red, (-agx,-agy) for green- and (-abx,-aby) for blue-color images are calculated. Furthermore, indexed image pi (x, y) is segregated and finally these three components color images are combined to get the decrypted image. Figure 2: The color image decryption algorithm Figure (3a) is the main Image of globe and our main Image that will be encrypted. Figure (3b) is lena picture that would be index image incorporated with the main image. P(x,y) that has been shown in Figure (3b), and index image has been shown in Figure (3c) and finally encrypted image resulted as Figure (3d). Now, in encryption process, we must arrange it like this and see that encrypted image of globe will be as follows after separation. Figure 3: The Result of encryption In the previous part, observed results of encryption and decryption. Outlined Algorithm of 15entering parameter involved generally that random phases could be considered as keys for encryption. Unsuitable selection of any keys during encryption will have negative results. Presence of many keys help in building system thats intensely safe against unpermitted accessibility it could be seen that encrypted images were completely safe against unpermitted time accessibility that has false fractional commands in all three channels. References   P. Refregier, B. Javidi, (1995), Double random Fourier plane encoding, Opt. Lett. 20(1): 767-778. B. M. Hennelly, J. T. Sheridan, (2003), Image encryption and the fractional Fourier transform, Optik, 114(2): 6-15. B. M. Hennelly, J. T. Sheridan, (2003), Double random fractional Fourier plane encoding, Optik, 114(1): 251-262. M. Joshi, K. Singh, (2007), Color image encryption and decryption for twin images in fractional Fourier domain, Optics Communications, 281(1): 5713-20. M. Joshi, K. Singh, (2007), Color image encryption and decryption using fractional Fourier transform, Optics Communications, 279(1):35-42. Z. Liu, S. Li, (2007), Double image encryption based on iterative fractional Fourier transforms, Optics Communications, 275(1): 324-329. Y. Wang, S. Zhou, (2011), A Novel Image Encryption Algorithm Based on Fractional Fourier Transform, IEEE, 978(1): 4244. X. Feng, X. Tian, Sh. Xia, (2011), A Novel Image Encryption Algorithm Based On Fractional Fourier Transform and Magic Cube Rotation, IEEE, 978(1): 4244-9306

Review Of The Red Lantern :: essays research papers

There are some movies about lifestyles in China and then there is “Raise the Red Lantern.'; The film parallels “The Last Emperor'; in how a master controls his subjects within his domain. Out of all the Chinese movies that I have extensively viewed, this was the only one that actually, and effectively, captures the lush background of life during this time period.   Ã‚  Ã‚  Ã‚  Ã‚  The film entirely takes place on the grounds of a wealthy master whose only chore seems to be deciding which one of his four wives to sleep with on a given night. In viewing the movie, we are forced to feel sympathetic to the fourth mistress. She was the youngest among the other three who arrives at the estate after studying at the university. Cherished memories of her life before arriving there were ultimately destroyed. In one instance, the master burned the fourth mistress’s flute that her deceased father gave to her. The film evokes feelings of sorrow and disgust, but it manages to fill in humorous bits that alleviate the tense mood.   Ã‚  Ã‚  Ã‚  Ã‚  The film revolves around the master’s polygamist lifestyle and his utter dominance over his wives. When one mistress was good to him, he would decide to sleep with her that night. At the beginning of the film you get the notion that the forth mistress doesn’t want to sleep with the master, but that changes as the film goes on. Sleeping with the master that night meant the lanterns outside your room were lit up and, an added incentive, was being able to get a foot massage that night. The massage seemed to be the most rewarding part of being at the estate. The master’s decision of who to sleep with that night evoked jealousy between the “sisters.'; This increased the excitement of the movie and led to the main struggle between the fourth mistress and the three other women.   Ã‚  Ã‚  Ã‚  Ã‚   The fourth mistress’s anger and lack of control creates hostility in the household. Her behavior creates a downward spiral, which leads to the deaths of two important characters.